Microsoft has taken a huge step forward after its promotional network, spread across Bing, Outlook.com, AOL, MSN.com, Yahoo, and other properties, reached one billion people last year.
The new one comes via MediaPost, which cites internal data from Microsoft and ComScore as proof of the enormous scope of the company's promotional activity.
According to Microsoft, many viewers are "overlapping audiences," the term used when an audience member uses multiple company properties or services at once. Thus, XNUMX% of US Windows users also visited a Microsoft service in the third quarter of XNUMX.
How did we get here?
You may be wondering how Microsoft managed to build an advertising business like Google and Facebook, and the answer is essentially that Microsoft has been disconnected for quite some time to get here.
In XNUMX, Microsoft struck a pact with Fb to provide an ad inventory for the service under development, giving old eyes very precise and letting Fb focus on growing its service.
The success of MSN.com also played a role. According to Alexa.com, MSN.com averages forty million visits per day, ranking fifty-nine in the world. The news service, which often adds others, outperforms CNN.com on this metric.
Microsoft also recently acquired Xandr, AT & T's programmatic advertising marketplace, suggesting that the company's ambitions are extensive.