Microsoft could target Apple's iMac with Surface Studio 3

Microsoft could target Apple's iMac with Surface Studio 3

It looks like Microsoft might be gearing up to launch the Surface Studio 3 all-in-one PC at an event in October 2022.

As invitations began to pour in for the event, which will take place on October 12, 2022, much attention was focused on the possibility of seeing the Surface Pro 9 or Surface Laptop 5. However, as Windows Latest (opens in a new tab), we may see other niche products from Microsoft, including a possible Surface Studio 3.

This rumor stems from a recently released US Federal Communications Commission (FCC) document, in which Microsoft describes a "desktop computer" that may be branded as Surface. While there is little information on the ground, it is currently believed to suggest the existence of the Surface Studio 3.

(*3*)Analysis: Can Microsoft really take on Apple?

iMac (24-inch, 2021) on a desktop

(Image credit: future)

Microsoft's Surface Studio line includes all-in-one desktop computers that integrate computing components into one display, making them a convenient, space-saving alternative to traditional desktop computers.

Arguably the best-known all-in-one computer is Apple's iMac, and Microsoft clearly wanted its Surface Studio devices to break Apple's dominance in this market. However, despite decent critical reception (our review of the Surface Studio 2 is particularly glowing), the Surface Studio range has failed to wow consumers. The high price compared to its rivals certainly didn't help.

Microsoft hasn't released a follow-up since the Surface Studio 2 launched in 2018. In the meantime, Apple has released several new iMacs, including a new 24-inch iMac with a cool, colorful new design.

So if Microsoft is prepping a new Surface Studio 3, it has a lot of catching up to do. We would like to see state-of-the-art components, but without an astronomical price tag. While the Surface Studio has always been aimed at creative professionals, if Apple sells it at a discount with the more popular iMac, then the Surface Studio may never take off. Hopefully, we'll know more on October 12.