Microsoft Edge could be the unexpected hero of Black Friday: here's why

Microsoft Edge could be the unexpected hero of Black Friday: here's why

Microsoft is testing new virtual commerce-related features for its Edge internet browser that could help optimize the shopping experience before Black Friday and Cyber ​​Monday. Free for Early Access Developer Channel members, the latest version of Microsoft Edge offers a number of enhancements, one of which combines autocomplete functionality with password generation to assist users in creating new account accounts. sites with a single click. According to a Microsoft weblog post, the company is also testing a related feature that lets users apply coupon codes and pay with a single click, using personal and payment details saved in the browser. And finally, the Edge settings page now makes it easier for users to update account passwords, by logging directly into a website's password update page and automatically generating a New access key. All of these features need to come together to make registration, login, and verification of retail sites faster and easier. The only caveat is that there's no guarantee that new additions will be integrated into a public Edge in time for the buying season, which actually starts in a few weeks. While it's unclear whether users without early access will get access to Edge's new buy feature for Black Friday, the latest update is the latest in a series of enhancements designed for shoppers. Earlier this year, for example, Microsoft launched a coupon feature for Edge, which highlights each and every active promotional coupon for the current site via an icon in the URL bar. Microsoft also recently formed a partnership with the virtual commerce company Shopify, which is going to see millions of ancillary listings added to the database that serves Edge's shopping tab. In a blog post published at the time, the company explained that Edge's shopping tab will now offer "more different products, better prices, and better deal discovery." On the other side of the equation, Shopify's XNUMX million sellers will benefit from greater visibility for their products. And it seems that Microsoft has no pretense of stopping there; In the exact same post, the company hinted at future Edge updates in a related vein. "This new Shopify integration with Microsoft web experiences is just the beginning of new shopping enhancements that we will implement to deliver thoughtful, recommended and safer experiences to shoppers," Microsoft wrote. “We are thrilled to create meaningful new connections between stores and shoppers this season and beyond.