Creators who create and sell digital assets on Meta's Horizon Worlds VR platform will earn slightly less than expected, as the company plans to take as much as 47,5%.
In a recent blog post, Facebook's parent company announced that it would allow certain Horizon Worlds creators to sell virtual assets in their digital worlds. While this is good news for creators, Meta hasn't mentioned how much it will charge them to sell digital assets and possibly even NFTs on its platform.
According to a new report from CNBC, a spokesperson for the company confirmed to the outlet that it would get an overall discount of up to 47,5% on each transaction. This discount includes a 30% “hardware platform fee” for sales made through the Meta Quest store, although Horizon Worlds also charges a 17,5% fee.
So far, creator reactions to the high Meta fees have been less than stellar, which could hurt adoption of Horizon Worlds, which launched in the US and Canada in December of this year but has yet to be released. has been implemented all over the world.
Virtual Assets vs. In-App Purchases
Since the Metaverse is still a relatively new idea and has yet to be fully implemented, CNBC and other outlets have drawn comparisons between the company's fees for selling virtual assets in Horizon Worlds and the fees Apple charges app developers.
In the past, Meta CEO Mark Zuckerberg and other company executives have criticized the iPhone maker for charging developers a 30% fee for in-app purchases. In November of last year, Zuckerberg explained that the company would make it easier for developers to earn for his work, saying:
"As we build for the metaverse, we're focused on creating opportunities for creators to earn money from their work. The 30% fee Apple charges for transactions makes that more difficult, so let's update our subscription product to that creators can now earn more". .”
Meanwhile, Google announced last year that it would reduce its own fees from 30% for digital purchases in the Play Store to 15% for the first million dollars in annual revenue, while Apple announced that it would reduce its fees to 15% for developers who earn less than €1. every year.
Meta needs to make money in the metaverse to be successful, but with fees as high as 47,5%, it can be hard to convince developers to create content for Horizon Worlds. However, the company may decide to lower its fees before the global launch of Horizon Worlds.