To commemorate National Small Business Week, Meta announced a series of new tools to help businesses manage conversations and ads, as well as generate leads.
According to a new press release from the company, businesses have had great success getting discovered by new customers and having conversations using Facebook and Instagram ads that open in a WhatsApp chat. To make it easier to create these types of ads, Meta will soon allow full ads to be created directly from the WhatsApp Business app.
As businesses using Company Inbox, you already manage customer messages on Facebook Messenger and Instagram Direct in one place. Now, however, Meta also plans to bring WhatsApp to Inbox so multiple people in an organization can manage Inbox messages from the same WhatsApp number on multiple devices to save time and increase productivity.
Meta is also testing a new feature in the Meta Business Suite that will allow businesses to send promotional message campaigns using Messenger to customers who sign up.
Better lead generation and customer acquisition.
By using lead generation tools, SMBs can grow their customer base by finding new clients and building relationships with them, which is why Meta extends end-to-end lead generation management on its platform with multiple new features.
First, the free Instagram product quote request will allow businesses to place a “Get Quote” button on their Instagram profile, as well as use “Get Quote” stickers in stories. With either option, companies can set up custom questionnaires for customers to complete before initiating a discussion about a quote.
Businesses will also soon be able to get high-potential leads by filtering leads on Lead Ads instant forms. Customer responses to a multiple choice question can be used to filter leads that may not be a good fit for an organization.
Meta is also testing a more flexible and personalized instant form that allows businesses to add images and content to the form so they can share more visual information about their business and engage potential customers.
Finally, Meta Business Suite users can now upload lead information directly into their own CRM for faster lead follow-up.