In an increasingly competitive business world,
creativity has become an extremely powerful tool to capture people's attention. And it is that contrary to what many may believe, having so much content, indifference is present and it is quite a challenge to connect deeply with the target audience. It is precisely because of the above that creative editors, known as copywriters, the use of images, videos and any other creative platform, have positioned themselves
as options that agencies and brands use to open up a space in a market that is so large and at the same time so saturated. Everything, in addition, understanding the changes in society, which were accelerated as a result of the pandemic situation, when the digital sphere ended up taking an impressive leap and became a constant in everyone's life.
Keys to creating effective advertising campaigns
There is no secret formula to make effective advertising campaigns, what there is is hard teamwork and a lot of creativity.
In such a saturated commercial and advertising world, it is not easy to capture the attention of buyers, and it is no longer enough to create aesthetically attractive advertising, with a well-crafted image and excellent special effects, if it does not finally connect with the potential client. In addition to the above, the campaigns have been transformed in recent years, and today they are much more concentrated in the digital field, so that connection is practically words and perhaps a few images. Continue reading and discover some essential keys for creating a good campaign, and that is that
This is how the best advertising campaigns are created:
Knowing the target audience is the first step in creating a quality campaign, understanding that this knowledge goes far beyond knowing an age range or gender. In fact,
the deeper that knowledge is in terms of needs, tastes and preferences, the easier it will be to connect with it, by offering something that users really want. Also, in this regard,
It is important to understand that there are other types of potential clients within the targets, specific audiences whose motivation may be completely different.. Hence the importance of taking the time necessary to study and get to know the target audience in depth. Understanding psychological mechanisms is extremely important in this process. Discover what is defined as 'insight', or
discover the real reason that makes a person make the decision to buy or not a certain product or service, is fundamental, and also the most complicated to determine.
Parallel to the research of the target audience, it is also important to know the context. Even the smallest detail must be considered, aspects such as the environmental situation, politics, average income level, among others, are decisive in this aspect.
This step is a complement to the previous one. and it is crucial to be able to develop a message that deeply connects with the audience.
Although there are many other factors that must be considered when creating an advertising campaign, an important aspect that must prevail during its creation is creativity, but
that creativity must connect and transmit the message that the target audience needs to see and hear.
Creative writers, in this aspect, are of great relevance, because they are the ones who manage to reach the heart of the audience with few words, identifying that need or desire to buy. Of course, for this, the specific objectives must be previously defined so that the strategy is much more effective. The message, in addition, must be clear, forceful, concise and close.
The days of informality are in the pastSo it's important to speak to the audience like a friend or someone you trust. It is also always important
include a call to action message, in addition to transmitting the message at the right time, because not only the message is important, but also the moment. Everything counts to generate a greater impact on the target audience.
The message and the moment are important, but without the selection of the appropriate channel, the objective of the campaign will hardly be achieved. For this, it is important to consider the preferences of the target audience, the most effective way to make the most of new and traditional tools to carry out a successful campaign and with the best relationship between investment and return.
Allies of a successful advertising campaign
Research and a creative mind are key, but to achieve the objectives it is also necessary to use the appropriate channels and all those tools that can help to more easily capture the attention of the target audience. The
led-display or advertising screens, email marketing, television, radio, podcasts, signage, events, workshops, influencers, are some excellent examples of those essential allies to achieve the objectives. LED screens have positioned themselves as a more recent trend, because they more easily capture the attention of users through creative, bright and impressive images. Let's remember that
we are facing a generation that attaches great importance to the visual aspect, so these types of solutions are a great option to connect with our audience. The hiring of influencers has also been another important change and an option that goes beyond the big stars. In fact,
medium and small influencers are just as effective as the most famous, with a great relationship between investment and return. Billboards, television and radio also continue to be effective channels, but on many occasions it is necessary to use more technological and creative aspects to achieve the objectives, because as we mentioned before, we are facing a highly competitive commercial world and in the middle of a war of brands that fight to capture and attract customers, which leads us to implement new tools and more creative ways to connect with the audience to get them to buy the product or service that we are advertising.
In short, it is not an easy process, there is a lot of work, research and ideas behind the simplest advertising campaign.