Logitech CEO Says Still Room for WFH Growth

Logitech CEO Says Still Room for WFH Growth

As more and more employees begin to return to the office after working from home for the past year, Logitech CEO Bracken Darrell says the company's impressive growth will continue even after the pandemic. In the third quarter of its fiscal year, the computer peripherals maker brought in €1,670 billion, an 85% increase in sales. This increase is the result of a boom in sales of webcams, mice, keyboards and other professional accessories used by employees working remotely. Logitech even went so far as to raise its forecast for a third time in its fiscal 2021 year, which runs through the end of March, due to the company's strong performance in the third quarter. In an interview with Reuters, Darrel explained how Logitech will continue to grow even after the pandemic subsides, saying: “There is no question that the trend of people working from home has helped us grow our business. When the pandemic is over and it starts to fade… you will see people working from home and in the office. This is an opportunity for us to upgrade the spaces at both locations, as well as do the video desks. "

Hybrid model

Logitech expects its annual sales to increase by 57-60%, and the company will provide a sales outlook for 2022 at its Investor Day in early March. Darrel believes that the company has great potential for long-term growth, especially as many companies are considering adopting a hybrid working model in the future. Under this model, employees will split their work week by working from home some days and working in the office on others. With employees working from home and the office, the potential size of the computer peripherals market will increase as users need to outfit their offices and home offices with keyboards, mice, webcams, and other accessories. Video conferencing played a key role during the pandemic and organizations will continue to use this software even when they return to the office. However, doing it in an office means that many companies will likely need to update their meeting rooms with new cameras and equipment. Via Reuters