OnePlus TV users can now access premium content from Lionsgate Play, a streaming platform, as the two companies have partnered on distribution. Diverse Lionsgate Play content will be available on all OnePlus TVs, including the new OnePlus TV U1S. "Lionsgate Play will be easily accessible on OxygenPlay, OnePlus TV's content discovery platform, allowing users to easily access a variety of content from various content partners," a press release from the platform said.
Indian language content is also available
Lionsgate Play is known for its library of content that includes Academy Award-winning movies, blockbusters, and local titles. Apart from them, OnePlus users can also access content available in six different Indian languages – Hindi, Tamil, Telugu, Marathi, Kannada, and Bhojpuri. Amit Dhanuka, Executive Vice President of Lionsgate, said: “For further integration of our offerings, we saw this as a great opportunity to partner with OnePlus. This partnership will strengthen our audience and provide a great viewing experience. We have seen a great response to the launch of the service in India as people love the content and experience. "We're also seeing deeper penetration through dubbed languages and we also have takers in tier 2 and higher cities," he added. Popular titles on the Lionsgate platform include Hunter Killer, Angel Has Fallen, Normal People, The Girlfriend Experience, John Wick 3, Love Island. Navnit Nakra, Vice President, India Director of Strategy & Sales Director, OnePlus India, said: "Partnering with Lionsgate Play will provide our OnePlus TV users with access to curated exclusive content across the globe across the globe. Genres and languages, thereby increasing your viewing of live content." This type of partnership underscores the growing popularity of content from OTT platforms, as well as the growing penetration of Android smart TVs, especially in the entry-level segment.