What's in a name? Quite a lot, in fact, as we can see with LG's latest series of OLED TVs, all of which have ditched the usual pattern of numbers (LG C7, C8, C9, etc.) for some old-fashioned Roman numerals. LG's 2020 TV lineup differed from previous years with the number "X," which stands for "ten," reflecting what we saw with the iPhone X in 2017. (Where's the iPhone 9? We can't tell you. This means this year you can expect budget BX, mid-range CX, wallpaper-thin WX, 8K-screen ZX, roll-up RX, and new "gallery-series" OLED GX successors to LG's 2019 lineup. CES 2020 has so far shown us that press representatives still verbally describe the sets as "C10, G10" rather than specifying the letter, in which case the branding seems to be pointlessly confusing. consumers, journalists (present!) and LG employees.
To the letter
While this probably won't be a deal breaker for those looking for a quality OLED TV (LG is the world's dominant OLED vendor), this is yet another example of a tangled divergent brand where the ranges of successive TVs are sitting next to each other. with the other one. When we heard about new product names in a press release, our first reaction was that the "X" was a placeholder before the official brand was decided upon, and that didn't make it any easier to choose from older sets. and more recent We doubt that this confusion has had a big impact on iPhone X sales, but the company's desire to participate in non-linear naming conventions is only 39 - getting worse - especially with the iPhone model & # 39; XS & # 39 ;, which was not a smaller model of the main phone. . A noise for nothing? Could be. But with eight new LG 8K TVs and a host of new smaller-than-ever 48-inch OLED models, we need all the clarity we can get.- Discover all the CES 2020 covers from LaComparacion. We're live in Las Vegas to bring you the latest technology news and releases, as well as hands-on reviews of everything from 8K TVs and folding screens to new phones, laptops, and smart home devices.