Leadpages is a landing page author designed to help small businesses connect with potential leads and compile leads. It's often listed as one of the best landing page authors out there, but it can be used to build more than just pages. In this Leadpages review, we'll take a deeper look at what exactly it can be used for, its costs, quirks, interface, and support. Essentially everything you need to know to determine if this is right for your business.
Leadpages plans include free hosting and custom domain names (Image credit: Leadpages)
Plans and prices
Leadpages offers 3 plans: Standard, Pro and Advanced, ranging from €3/month to €3/month, if billed annually. If you choose to pay monthly, the costs increase between €XNUMX / month and €XNUMX / month. The main differences between the plans are the number of sites that can be created, the level of support, and the number of advanced features offered. With the Standard plan, you can only create one site. The Pro plan lets you create XNUMX and the Advanced plan up to fifty. But all XNUMX plans let you create an unlimited number of landing pages, popups, and alarm bars. Each and every plan comes with a fourteen day free trial and also includes free hosting and custom domain names. They also include unlimited traffic and leads, lead notifications, and a huge library of templates optimized for each and every device. Support ranges from email only, email and chat, to priority phone support, depending on the subscription you've chosen. With the Pro plan, you get ancillary online sales and payments, A/B dispatch tests, and ten SMS campaigns per month. The Advanced plan also includes integrations with Hubspot, Marketo, and Salesforce, subaccounts (accounts with your ID that are separate from the parent account), and fifty SMS campaigns.
Its main feature is the Leadpages builder (Image credit: Leadpages)
Features
At the heart of the Leadpages service is its creative function. With a drag-and-drop interface, you'll be able to build landing pages, sites, and signup forms with no coding knowledge required. Pages are automatically saved as you create them, and you can preview your work on different devices so you can see how your content will look on social media platforms. You'll be able to edit metadata fields to optimize your pages for web search engines, and built-in analytics will show you how your pages are performing in search. You can also add functionality with a collection of widgets including videos, calendars, tables, and galleries. Leadpages templates are professionally designed to not only look good, but to convert as well. There are over a hundred individual section templates that can be dragged and dropped onto pages, including a built-in icon library. When you have visitors to your landing page or site, you'll want to turn them into customers of the service. Leadpages gives a good selection of tools to do exactly that. SMS activation campaigns can be used to gain subscribers. Activation links embedded in your emails can invite users to subscribe to lists or specific events. And you'll be able to optimize your pages for conversions through A/B (split) testing, a process that lets you show two versions of the same page to different visitors so you can see which one converts better.
To get started with Leadpages, simply choose a template (Image credit: Leadpages)
Interface and in use
Once you've created your test account, you'll be logged into your dashboard and presented with a list of well-designed landing page templates, sorted by conversion rate (you can also choose to sort by most popular or newest). A similar list of templates is available if you choose to create a full site instead of a landing page. Once you've chosen your template and given it a name, you'll be able to edit its content with the drag and drop builder. Other reviews we had read on Leadpages found the builder to be slow and clunky and lacking in customization options. We found that the opposite is true. The builder is very simple to use, intuitive, and very responsive in terms of the speed with which your changes are reflected on the screen. There is a long list of content sections to choose from, including logos, calls to action, testimonials, awards, and plans. Each section also comes in several different layouts with a wide variety of fonts, and you can easily set your own brand colors to apply throughout the place.
Leadpages support changes depending on the plan you subscribe to (Image credit: Leadpages)
Support
Leadpages offers support via email, chat, or phone, but the free process depends on the plan you've chosen. The Standard plan includes email support, the Pro plan adds online chat (free Monday through Friday, 9:00 am to 5:00 pm CST) and the Advanced plan has priority phone support. There is a Help Center on the Leadpages site, with a library of searchable articles and tutorials. There is also a resources section containing a weblog, podcasts, webinars and downloadable guides, checklists and spreadsheets.
Competition
There is a lot of competition in the landing page builder software market, with Unbounce and also Instapage offering 2 viable alternative options. Unbounce offers 4 plans ranging from $XNUMX to $XNUMX/month (billed annually) and offers a XNUMX-day free trial. Conversions and traffic are limited, but customer subaccounts of the service are unlimited, and the standard plan offers more integrations than Leadpages. Instapage only offers a fixed cost plan, which costs $XNUMX/month (billed annually), and it's also free for XNUMX days. To access more advanced features, you can sign up for a tailored plan, the cost of which will be calculated based on your unique needs. The Standard plan has no limits on conversions or traffic and A/B testing and integrations are also included.
Final verdict
There's a lot I love about Leadpages. It's simple to use, produces great results, and is reasonably priced. However, many of its best features, like A/B testing and online payments, are only available on the Pro or Advanced plans. That said, even the Pro plan is more affordable than some of the competition. Leadpages' efficient conversion tools make it a good choice for small businesses looking to build and grow an online presence. There are other free tools available, like Wordpress page builder plugins, that will do a lot of what Leadpages can do, but its advanced functionality is what sets it apart from freebies. Individual companies must assess whether the ancillary cost of these functions is worth it.