Google recently announced that starting next year, it will be removing Google Pay's web interface and redefining the mobile apps for iOS and Android devices. The company also told subscribers that, in addition to removing the web version, it would start charging a 1,5% fee on transfers made via debit cards. While users in India rarely used the web platform, it was the news of having to pay to complete transactions that caused a lot of problems. Because, the Google Pay app was one of the few that saw solid growth during the lockdown phase led by Covid-19. Therefore, it is not surprising that every time a service is charged, consumers react. Now, it seems Google has taken a lenient view. He clarified that instant bank transfers using Google Pay or Google Pay Business will continue to be free in India. According to a Google spokesperson, "These fees and charges are specific to the United States and apply to Google Pay or Google Pay for Business apps in India." As a reminder, India was the first market where Google Pay was launched and it helped users make payments via UPI and token credit or debit cards. Google Pay is the nation's leading digital payment platform, recording more than 820 million transactions through UPI, NPCI's flagship payment processing system, in October alone. Although to provide a level playing field for all players, the NPCI has implemented a 30% limit on third party transactions, Google Pay is still one of the most popular payment processing apps for Indians. In a country like India, where cash transactions are preferred, digital payments have gained importance in recent years. While a good portion of transactions continue to take place in cash, the cashless payment market has grown significantly in cities where UPI-based transactions have spanned all types of businesses, from large to large. the media and even the microenterprise as a way. fruit seller. It should be noted that in terms of electronic payment method, credit cards, with a 30% market share, remain a preferred payment method for high-value transactions. So it will never be a practical idea for Google or any other payment platform like PhonePe, PayTM or MobiKwik to impose transaction fees for digital payments. Since Narendra Modi's federal government has insisted on not using cash, we believe there will be enough pressure on payment gateways to keep their services free.