UK viewers have access to a host of new ways to stream their favorite content, after Amazon announced that its Prime Video streaming service is finally coming to Sky Q boxes, as well as Now TV streaming devices. Amazon Prime Video titles will now appear on the Sky Q homepage, with "even more Prime Video integration like voice search for TV shows, movies and more" coming in 2021. But that's not all: the The Now TV app is also returning the favor, coming to Fire TV devices, including the Fire TV Stick Lite, Fire TV Stick (2020), and Fire TV Stick 4K. Now TV is a UK-specific streaming service that is broadcast via a number of smart TV lines, as well as the Now TV Smart Stick, and sets itself apart from the competition by hosting a large number of HBO TV series on the United States. States (including Watchmen, Succession and Euphoria). Most of our complaints about streaming device software concern the severe lack of particular apps, whether it's Amazon Prime Video, Netflix, or YouTube. It can be a real pain in the ass for viewers expecting to be able to watch whatever they want on their respective streaming devices, and it looks like a welcome gesture and fairly user-friendly from all sides. The apps will arrive on their respective partner platforms starting December 14 and will roll out across Europe, but apparently in the UK, Ireland, Austria, Germany, and Italy. As always, you'll need subscriptions to these respective streaming services to access them on any device. However, this is not all that is new about Amazon Fire TV devices. The manufacturer has started rolling out an updated user interface for Fire TV streaming devices, adding user profiles and streamlining the interface for ease of use. Once the update is installed, Amazon Fire TV will allow you to have up to six profiles per account, each with their own recommendations and personalized watchlists. The other key part of the update focuses on how the platform recommends new shows and movies, which it now does through the "Search" and "Live" tabs on the screen. reception. The search section will collect movie, show, and app recommendations from various sources and group them into similar groups, while the Live tab shows what's live right now. The new user interface is also expected to come to more expensive devices like the Fire TV Cube and Toshiba Fire TV later in 2021.