Samsung tiene una estrategia de troquelado en afgelopen jaren meermaals aangepast. Waar het bedrijf nog geen 10 jaar geleden een hernieuwde focus op het zakelijke segmento aankondigde, stootte het in erop volgende jaren juist steeds meer B2B-activiteiten af. Het quit pone de verkoop van laptops en la UE en 2014 kon nog verklaard worden door de overpruiging destijds dat dergelijke apparaten door tablets zouden worden vervangen, marzo de 2017 deed het ook de printerdivisie van de hand, conoció a HP als Koper. Ook voor monitoreado verschoof de focus met 'curved' y 'gaming' desde 2016 naar consumentensegmenten. Welke delen van de B2B IT-markt mogen zich dan wél verheugen en belangstelling van de Koreaanse gigant?</p><h2>Nieuwe focus op zakelijke schermen</h2><p>Van een ambitie om totaaloplossingen te bieden, vergelijkbaar met gevestigde namen als Dell en HP, est anno 2020 geen sprake. En las plaats daarvan richt het bedrijf zich op segmenten waar het van oudsher sterk is, en waar het weet dat het gerede kans van slagen heeft. Zo est het vastbesloten een positie in de markt voor zakelijke schermen te heroveren. Wanneer Samsung zo'n voornemen heeft - zoals het eerder liet zien met onder meer smartphones y televisores - levert het geen half werk. Weliswaar is Begonnen pone een voorzichtig gefocust productaanbod en el segmento de 24 y 27 pulgadas, maar daarvoor hebben de fabrieken wel flink doorgedraaid.
Dat leverde in maart van dit jaar een voordeel op, vertelt Meijer, Head of Marketing and Operations, Samsung Benelux. Toen de smart lockdown werd ingesteld, werken vanuit huis de norm werd en de commerciale naar beeldschermen extrem toenam, kon Samsung daar goed aan voldoen. Various andere monitorleveranciers hadden de nodige uitdagingen op dat vlak, mede omdat veel productiecapaciteit in China begin 2020 was stilgevallen.
Lack of knowledge
Now that the ad-hoc response to that first lockdown has given way to a situation in which many employers are looking at the structural design of home workplaces, the challenge is not in stock either. Much more than the fact that monitores, as Meijer puts it, "are not really an emotion product: people never want the last or the best". This is in line with our own experience and what we hear from many parties in this market: not all of the major technical developments that have taken place over the past ten years are known to IT buyers. They often look primarily at the purchase price and basic functionality as connection options. Meijer qualifies dice somewhat: "Buyers want a good resolution and a lot of workspace". Also, he says, employers are asking for ergonomic models (with HAS), and the vive to USB-C (for easy docking) is also increasing. But still, uh is so much more to pay attention to when choosing a display. Such as the higher resolution necessary for really more working space, perhaps in combination with a plus format. There is still too little knowledge in the market about the added value for productivity of larger and/or more screens, the importance of the right techniques for a quiet image (flicker-free and with a blue light filter), TCO benefits of extra-efficient screens. Samsung is trying to find out what the intended purpose is, in order to better connect the proposed product. Es especialista en modelos de consumo y OEM que combinan con un portátil. The experiencia de Die is also how the company can start the conversation with organizaciones to take care of all display facilities. "PC monitors are a replacement market," says Meijer, and through that route it can also be about other display solutions: "We can provide all display facilities for a company, from boardroom to workplace." Samsung does this together se reunió con socios de selected, in which experience and knowledge connect.
Samen sterk
For salas de reuniones, for example, Samsung can boast a wealth of experience thanks to its long-standing strong position and display de gran formato market (see box). Los socios como Cisco y Logitech hacen uso de la experiencia de for the components necessary for communication as network, seguridad y cámara. Together, the companies can thus offer a complete solution for the facilities for consultation in person and at a distance, which are more important in this day and age of caballos de trabajo híbridos. For workplaces, Samsung with Logitech has realized a similar collaboration, which started in Benelux and has been rolled out worldwide since July. This way of working together works well, says Meijer, although it is a challenge that there is an acute shortage of webcam (components) worldwide, which means that Mauvelen or partners have to comply with it.
Mobile: Knox, Dex, and Enterprise Editions
In terms of partners, Samsung's display division still has one strong party to work with, and that within its own walls: the company's mobile division is invariably doing well and has now established itself as a désestell supplier. Android Samsung has added a number of innovations to that base. These are things that may be less obvious with more and better cameras in the consumer market, but that make it the first choice for many organizations next to the alternative from Cupertino. Moreover, says Douwe Klomp, Senior Product Manager B2B Mobile, it can distinguish itself excellently from the competitor with the callo thanks to its own innovations.
Knox - Unique Selling Point
It has been quite a few years since Samsung introduced the Introduction, but the Knox technology - with which a device can be set up with a strictly separate 'private part' and 'work part', each with its own apps - has now become a crucial ventanilla única para organizaciones de seguridad and have the banner. Samsung works closely with major business service providers, from the Microsoft a MobileIron, MaaS360 and IBM a Citrix, all of which use the Knox API. Thanks to Knox, Samsung can integrate security into the hardware from the design phase of the device - the APIs now work with all Samsung devices - making it virtually unique in the smartphone market. "The las API de Knox", says Klomp, "ensure that your open Samsung device is always more secure than open other devices". It is an advantage that even Apple, which is important in the business market or any competitor, cannot offer: "As of a certain security level, a Samsung device is the only option". The only thing that takes it a step further in terms of security is a criptófono dedicado as a Sectra Tiger / S, but for obvio reasons that is not an option for a company-wide rollout. For most confidential conversations, es una application de instalación de Tiger que se instala junto a Knox. Una annual license on the Knox suite is a standard part of the so-called Enterprise Editions of the Samsung devices that are specifically intended for business customers. In terms of hardware, these are identical to popular consumer models such as from S20 to A70 / A71, but in terms of service, Samsung offers different guarantees. For example, three generations of OS updates will be available for all these models, and four years of security patches (the last year quarterly, before that monthly). In addition, for these devices, Samsung offers Knox E-Fota, firmware empresarial and el aire, firmware itself the las organizaciones with which to manage y actualizaciones. ¿Tiene alguna aplicación crucial not (yet) under the latest Android version? Then you do not roll it out, but you can continue to roll out the monthly actualizaciones de seguridad. Another advantage for enterprise customers: soporte técnico corporativo, directly from Samsung, with an administrator available 24/7, el known está integrado en la organización del ecosistema I de dispositivos bet.
Eén voor alles device
Samsungs troefkaart zou nog welcomes Dex kunnen zijn, from in 2017, the technology geïntroduceerde om een met smartphone een desktopervaring welcomes you. Destijds was daarvoor een docking station (Dex Station) voor nodig, inmiddels volstaat een hdmi-kabeladapter. Voorzien van een beeldscherm kunnen geschikte toestellen zelfstandig apps aanpassen aan het andere schermformaat en diiene als thin client of the VDI client. Dat is zelfs zo configure you, aldus Klomp, dat de gewenste Citrix from VMware toepassing opstart zodra het toestel wordt gekoppeld.
![Samsung dex]()
Samsung This is a potent smartphone para portátiles, smartphones y clientes ligeros: one device for everything. Only a mouse, keyboard and screen are enough to realize a desktop - things that Samsung can deliver excellently from its own factory or together con un socio como Logitech. Such a one-device set-up not only saves on purchase costs, but also on licensing costs for individual devices. Also in terms of security, a smaller number of endpoints is only recommended. A small shortcoming is that there is no alternative to laptops yet, but a partnership can also offer a solution here. Otro parties such as NexDock and Miraxess have started working on this. With such "portátiles de acoplamiento" it should be possible to use Dex as well and for example the train. Klomp expects these types of solutions to find their way to larger customers next year. As one of the few vendors to offer a single device solution and with a strong position in the display market, Samsung is ahead of the curve in a time when there is more willingness than ever to look at workplaces from a different angle. We are curious to see what the company will come up with in the coming year. According to Meijer, Van Trigt and Klomp, there is still plenty of beauty to come.
<p>Copyright © 2020 IDG Communications, Inc.</p>
Samsung This is a potent smartphone para portátiles, smartphones y clientes ligeros: one device for everything. Only a mouse, keyboard and screen are enough to realize a desktop - things that Samsung can deliver excellently from its own factory or together con un socio como Logitech. Such a one-device set-up not only saves on purchase costs, but also on licensing costs for individual devices. Also in terms of security, a smaller number of endpoints is only recommended. A small shortcoming is that there is no alternative to laptops yet, but a partnership can also offer a solution here. Otro parties such as NexDock and Miraxess have started working on this. With such "portátiles de acoplamiento" it should be possible to use Dex as well and for example the train. Klomp expects these types of solutions to find their way to larger customers next year. As one of the few vendors to offer a single device solution and with a strong position in the display market, Samsung is ahead of the curve in a time when there is more willingness than ever to look at workplaces from a different angle. We are curious to see what the company will come up with in the coming year. According to Meijer, Van Trigt and Klomp, there is still plenty of beauty to come.