Instagram launches a professional dashboard to help manage business accounts

Instagram launches a professional dashboard to help manage business accounts

Instagram is stepping up its efforts to make the app more attractive to business owners and others looking to monetize their social media activity. The Facebook-owned platform has launched a new business dashboard that brings all of its business-focused tools together in one space. The dashboard will house shortcuts for branded content partnerships, ad tracking features, account analytics, and tutorials to help influencers and businesses manage their accounts more easily. There's nothing particularly new to offer, but giving people the ability to see all the business features of the app together is sure to be welcomed by regular users. Instagram is far from the only digital tool that has amassed a large user base and it is finding it harder to monetize this sequel. The app has over XNUMX billion monthly active users, which is a potentially huge audience for brands, be they celebrities, influencers, or e-commerce companies.

All about money

In December, Instagram added shopping features to its TikTok-style Reels offering. At the same time, Facebook announced WhatsApp Carts with the aim of turning the messaging platform into an e-commerce hub. The likes of Instagram, WhatsApp and many other social networks face a dilemma. The need to monetize your user base is significant, yes there is huge profit potential, but it will necessarily involve changing the way users interact with the app to some degree. Too many ads and purchase options could ultimately drive users away if they feel like they are being sold relentlessly. For Instagram, the decision to launch a new professional dashboard may reflect how competitive the social media landscape has become in terms of helping users earn money. Last summer, for example, TikTok launched a €200 million fund to pay its most popular users. Via Engadget