It's only a few hours before Canon officially unveils what it calls "the most exciting ad of the year," showcasing a product (or products) that supposedly showcases "breakthrough" innovation. The teaser on the brand's YouTube channel hints that it could be a premium product, but doesn't give away much information about what it might actually be, although the style of the teaser and recent development announcements do give us some good clues. Taking place at 1am EDT / XNUMXam BST / XNUMXpm AEST, you can watch the huge product reveal live on the company's YouTube channel, or you can sign up for the event straight from the house of Canon. Although Canon holds its cards close to its chest on the precise purpose of the launch event, the assertion that this is the most exciting announcement of the year is undoubtedly a bold and probable statement: 'something worth implementing live streaming' . Since one of the event's communicators is Vladimir Rys, a professional sports photographer who has worked in the industry for twenty-five years and specializes in FXNUMX photography, we can expect this to be either 'a high-end product or hugely specialized with references'. It would suit a photographer like this. The event is hosted by Lucy Hedges, a tech writer with a TV background, which suggests there might be a good hookup video for the new product as well.
How to watch today's Canon camera launch
Canon's huge launch takes place on Canon's YouTube channel. It starts at XNUMXam EDT / XNUMXam BST. For those in Australia, it marches at XNUMXpm AEST. Live streaming has been integrated above so you can watch it directly from this page, or if you prefer you can head straight to Canon's YouTube channel. To get a reminder just before the event starts, click the "set reminder" button on the event page and you'll be notified by email when it's about to start.
What can we expect from today's Canon camera launch?
While the trailer and event page say very little, the bits of information help us get an idea of what's likely to be revealed. The teaser shows off the RF mount, with what's almost certainly going to be a full-frame mirrorless camera, or perhaps some newer RF lenses; if we're lucky, they might both come our way. Companies may have a tendency to rush their releases, but calling it "the most exciting announcement of the year" and then creating a new entry-level DSLR would seem unlikely. With the announcement of the development of the professional-level Canon EOS R3 dating back to April and the end of the year just around the corner, we may finally get to see just what the legacy author has in store. professionals who have waited patiently all these months. As you can see in the video now, the style of the teaser also matches that of the original EOS R3 development announcement back in April. We already know a few things about the R3 thanks to that previous announcement. For example, Canon has already announced that it will have its first stacked, back-illuminated full-frame sensor and handle 9fps burst shooting with AF/AE tracking. It will also feature a new "Eye Control AF" mode, which lets you control the AF point simply by looking at the subject you want to shoot. Also considering that we've also seen a development announcement for the Nikon Z1 this year and the Sony A3 is already on the market, it would make sense for Canon's high-end line to show its hand now as well. But if this event is about the Canon EOS R5, or maybe something lens-related, we'll have to wait a few hours to find out. So stay tuned to find out exactly what it is, and we'll also bring you any and all news, commentary, and analysis as we go along. The best Canon EOS RXNUMX deals right now
