After many industries around the world took a huge economic hit during the pandemic, things finally seem to be looking up as the world begins to change. The UK tech industry wasn't the only one affected by the lockdowns, but one of the world's biggest companies is now looking to use its size and influence to ensure small businesses across the country can bounce back. With operations around the world, Salesforce is a household name to many, and TechRadar Pro spoke to Zahra Bahrololoumi, the new CEO of Salesforce UK & Ireland, to find out what she sees as the future of the company.
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Before joining Salesforce, Bahrololoumi spent 22 years at Accenture, and while he admits the move was a big transition, he notes that "I haven't once looked back." «Le rythme de l'entreprise a été extraordinary… et le fait que j'ai l'impression que tout se passe face au vortex de tout ce qui se passe avec la pandémie, j'ai vraiment l'impression d'être là où I must be. He notes that business in the UK and Ireland has always been a strong area for Salesforce as a whole, and that the company can play an important role in helping the region's economy recover from the pandemic. a very important role to play," says Bahrololoumi, "personally, I feel a deep sense of responsibility for Salesforce's role in the UK and Irish economy and how we are driving the economic recovery...it's very meaningful and personal to my. She says that Salesforce can offer a wealth of services and tools for businesses of all sizes, with the company's experience in a wide range of sectors and industries being a key differentiator. “We are in a post-pandemic world,” says Bahrololoumi, “organizations today must be able to sell, deliver and transact in the marketplace and interact from anywhere, and at the heart of that is a digital proposition…and we you can help make this happen. “Our role is how we can be relevant to them, help them go digital and help them succeed from anywhere. "
(Image credit: Shutterstock.com / Jonathan Weiss) Much of this is due to Salesforce's work with SMBs in both countries, which Bahrololoumi describes as "the soul of Salesforce." “It's literally the foundation of our business and it's a valuable segment for us,” she says, “we know that helping SMEs is going to be absolutely crucial and that it's going to be a key part of the overall economic recovery. Bahrololoumi also has a special focus on Salesforce's work to help bridge the digital skills gap, which continues to be an issue in the UK and Ireland. “We know that in the world today, as the pandemic approached, there was a digital skills gap, and the digitalization that we are witnessing is making that gap worse,” she notes, highlighting particular inequities between races and classes. “Our role... is to make sure we focus on developing an inclusive approach to skills, supporting lifelong learning... and targeting underrepresented groups. Bahrololoumi says the company is focused on building a talent pool for the future—not just for Salesforce, but for the broader ecosystem. The company has significantly expanded its Trailhead e-learning platform in recent months, with the company's UK at the forefront of promoting programs that help groups like new mothers and military veterans With such a broad focus and influence on the UK and Irish economy, it seems that Salesforce may have a vital role to play in helping countries recover from the effects of the pandemic.But Bahrololoumi is also focused on his more immediate goals of making sure Salesforce customers have exactly what they need to thrive and prosper in this new way of working.“If our clients have success, we have it! she said.