According to the wise words of "Iron" Mike Tyson, everyone has a plan until he gets punched in the face. As of 2020, companies around the world had specific growth plans. Detailed strategies that would enable their businesses to meet the needs of customers, consumers, and colleagues. The emergence of the COVID-19 pandemic was an unprecedented blow to the plans and strategies of companies around the world. But also, modern technology means that we have never been better prepared to take this blow and adapt. Periods of great conflict often bring out the best in human ingenuity. Necessity is the mother of invention, and even though the world is turned upside down, companies have the opportunity to develop new ways of working that meet the needs of customers and employees. As quarantine and social distancing are implemented, companies must find new ways to make things work. Naturally, technology has a key role to play here: solutions that make remote work easier attract increased interest and investment. Homework will be a new concept to many, but for a large part of the workforce, it's normal(ish) life. In the UK, around 4,7 million gig economy workers work on short-term contracts, with the professional section of gig economy ie those offering skilled services in general. ad hoc sectors, working mainly at home. Long before "coronavirus" became part of the vernacular, this invisible army of remote workers supported corporate foundations around the world. The advantage of hiring freelancers from the professional gig economy is clear: These people are flexible, highly skilled, and allow companies to reduce their fixed costs. This allows for a more agile team structure, allowing organizations to leverage additional resources and secure different skill sets at short notice. At this time of crisis, it is important that we support people who choose to work more flexibly. There are a number of advantages that we studied in a recent report on the gig economy. In the UK, 7,9 billion daily journeys are made each year, at an average cost of €365 per month. In 2017, the average employee traveled 18 more hours to and from work than 10 years ago. Research shows that adopting self-employment tactics would have a double impact: adding €148 billion to the economy in saved travel time, while reducing carbon emissions by more than 3 million tons per year. This pandemic may forever change the way we work. Research has shown that the self-employed want more flexibility in their roles, and current events will surely set the stage for companies to make it easy for all employees to work from home in the future. But more than that, it will be a direct challenge to the preconceived ideas that some companies may have about those who have always worked from home, opening the doors to the network of professionals who generate commercial value in any part of the world. The professional gig economy was still on an upward trajectory. Forbes analysts suggested in early 2019 that "in the not too distant future, we will see an economy that has been rebuilt on hundreds of millions of small businesses, rather than hundreds of millions of 9-5 jobs." As a new context engulfs the marketplace, along with new emerging technologies and changing employer attitudes, this future is closer and approaching faster than ever. Brands and agencies have been interested in defining themselves as dynamic and agile lately, but now is the time to really test it. This pandemic is forcing our work culture to change, and companies will have to learn to cope and adapt. In the weeks and months ahead, we'll see innovative solutions emerge that will make remote work as simple and effective as it should be.