If we ask right now
what would be the objective of a person who has just set up their own business, What would you answer us? Surely your answer is to make a profit through sales, using the tools that technology currently offers. And, of course, you are correct. Now, one of those tools is undoubtedly the
affiliate program, mechanism used by virtual stores with a positive reputation within e-commerce such as Amazon, being
informandbuy.com one of the most renowned in Spain. But what is an affiliate page? What are the benefits it leaves behind? Why is it important to use this mechanism for the development of your business? Yes, it is true, there are many questions about it, which we will be answering in
The comparison for a better understanding of the matter. Chances are that after reading our article today you want to apply this advanced technique that has left great results.
What is an affiliate program?
The first thing we will do is define the term to understand what it is about. It is only one
strategy that depends on digital marketing, which allows a certain web page such as
Inform & Bay promote the products of a third party. It is basically like forming a business network, in which the "affiliate" makes valid recommendations to users in exchange for commissions. Affiliation pages are capable of merging two or more companies with common interests, in order to
generate more and better income, attracting the attention of potential clients through
the best information, just as Inform & Buy has been doing for some time.
Who acts on an affiliate website to make it perfect?
For an affiliate program to become a useful tool to boost e-commerce sales, the following elements are necessary.
- Affiliate: Affiliates are those people capable of generating valuable content or bloggers, who through their work are responsible for share product links online, whose sales will generate an extra income or commission.
- Producer: Usually it is that entrepreneur, a long-time entrepreneur or multinational that develops a product for sale. These products are made according to the needs of potential customers, whose tastes and interests are known, so a timely conversion is expected.
- Networks or channels: Networks or channels are all those platforms used by affiliates and producers to achieve effective promotion. At this point, a Producer can highlight both his article and the commission he offers for conversion, while the affiliates choose the right advertising to make it known.
- Consumer: It's simple... They are the people or companies who are convinced by the marketing strategy used they buy certain products and services. The intention is to satisfy some of your needs, believing in the benefits of what they offer.
Main benefits
It offers advantages for both the affiliate and the producer and we are going to list them here.
1. For the affiliate
- Affiliate programs they do not require an exorbitant sum of money as an initial investment.
- You can manage according to your needs and requirements. This means that the affiliate can use any space and any time to carry out their work.
- You will seldom have to own content, as its work lies mainly in the publication of links or binding information. The content of the product is made by a producer.
- You will choose the product or services based on their quality or the profit they can generate.
2. For the producer
- A producer can get greater visibility, after an affiliate shares their links. The product will have much more scope; consequently high probability of being sold.
- You will get much more traffic to your website, since an affiliate uses your blog, website and / or social networks to promoting a certain product.
- The probabilities of sales will be much higher, given that you get more visibility and traffic.
- You will acquire knowledge related to sales and marketing strategies, since you will be rubbing shoulders with experts in this field.
Why is Inform & Buy an excellent alternative as an affiliate program?
Inform & Buy has understood the importance of finding out more about a certain product, believing that in this way it would be encouraging a much more reasoned purchase. The selected products are
distributed in categories, which you can find right in the menu bar located at the top of the web page. The published information will facilitate a purchase decision, since it offers the
features and benefits that will be obtained from acquiring a specific good or service. One of the great advantages of Inform & Buy is that
select with magnifying glass those products for the home that they wish to promote through useful and quality information. They also carry out an exhaustive review of their daily publications and provide the reader with interesting content, through new and interesting reviews. The information in this Affiliate Program is capable of encouraging readers or consumers to offer
opinions before purchase, which shows its effectiveness.