Hisense has unveiled its 2021 TV lineup for the UK, which includes a fleet of battle-ready mini LED TVs with similar screens launched by Samsung, LG and Philips this year. We've also seen a similar line of Hisense TVs launch in Australia, although US buyers won't be getting any of the same OLED or Mini LED TV options as those in the UK. The mini LED is the key player in 2021, it seems, with Hisense joining the ranks to launch several 4K and 8K TVs with advanced backlight technology. The mini LED is effectively an evolution of conventional LCD LEDs, but with LEDs that are a fraction of the size of regular displays, allowing for more precise brightness control and more LEDs overall. Hisense's flagship, the U9DQ, is a mini LED TV with a 120Hz panel, offering 3000 nits of brightness, on par with the brightest new Samsung TVs, thanks to a 10,000 LED array in its backlighting. It also offers "Quantum Dot Color", in direct competition to the QLED displays Samsung offers, but with support for Dolby Vision and HDR10+, rather than its competitor's exclusive standard support. Step-down models include the U8GQ, which drops brightness to 1,000 nits for a more affordable, if less ambitious, QLED TV. However, it's still integrated with local Full Array dimming for consistent lighting and precise brightness control. Lower-end displays like the A7GQ and E76GQ also offer a 4K HDR display and 60Hz panel at lower prices, while the "entry level" drops the 4K resolution down to a more compact 43-inch size. We're also getting more laser TVs, a technology that combines ultra-short-throw projection with a dedicated screen to enhance colors and contrast, in 88-inch and 100-inch sizes.
OLED Returns
However, this is not all. Hisense is delving into multi-panel technologies, including a return to OLED with the Hisense A9G. Available in 55-inch and 65-inch sizes, it uses a “wide viewing angle” and the HDR10+ and Dolby Vision dynamic HDR formats. In terms of audio, you get 2.1.2-channel (front-activated) speakers, as well as Dolby Atmos support. It will also support VRR (Variable Refresh Rates) and ALLM (Auto Low Latency Mode) for gamers, keeping games smooth and responsive thanks to its four HDMI 2.1 ports, which means you can get the most out of it. A PS5 or Xbox X series console on its 4K/120Hz display. Freeview Play is also included, for UK viewers who want catch-up apps from broadcasters like All4, iPlayer and My5. The A9G has an interesting design, with a minimal, thin bezel display housed in a sturdy soundbar. You don't get the benefits of OLED's slim properties, though, as the case and TV are quite bulky at the back, but look pretty loud from the front. We haven't tested the previous models yet, but their launch is right around the corner and you can be sure to see coverage of these Hisense TVs on our site in the coming weeks. However, if you're looking for a good buy, Hisense TVs from last year like the U7QF are now on sale for a decent amount below their launch price, and Prime Day 2021 might be the time for even more discounts on Hisense equipment.
Not for you
Hisense has a reputation for testing TV technologies in Australia or Europe that fail in the US market, and it's interesting that the Chinese electronics company is launching Mini LED and OLED screens in the UK, and the first in Australia, while keeping them away from US buyers. . The disparity is quite clear across the company's flagship sets in each region, with the Hisense U9DG in North America topping out at 1,000 nits with its Dual Cell panel technology, while the U9QF in the UK will hit a peak brightness of 3000. nits with Mini LEDs. backlight. It's a big, big difference. Ultimately, the TV market is contested on many fronts, and Hisense will have different strategies in each region, with different areas of the market it seeks to occupy or disrupt. It might also be a good idea for Hisense executives to come up with different display technologies in different areas before seeing which one ends up sticking. Dual Cell is a new proprietary technology from the company, released only on commercial displays this year, and we're also at the start of a wave of Mini LED displays, which means the market could go in a number of different directions. For now, it looks like Hisense has all its bases covered, but we just hope that doesn't stop any of its various TV lines from truly achieving excellence. Today's best Hisense TV deals