La pandemia ha acelerado las tendencias existentes en toda la empresa, impulsando la adopción de trabajo remoto, lugares de trabajo híbridos, servicios en la nube y el reemplazo de PC en muchas organizaciones por Mac y iPads.</p><h2>Construye nuevos hábitos</h2><p>Si bien los ejecutivos de Apple parecen tener dificultades para adaptarse a los estilos de gestión orientados a objetivos en lugar de basados en la presencia, sus productos no tienen problemas en absoluto. El interés en el iPhone 13 no solo parece aún más fuerte que el del iPhone 12, que establece un récord, sino que Apple ha capturado consistentemente el 20% + del mercado de PC de EE. UU., Según Canalys, incluso cuando el mercado en general estaba aumentando.
The iPad (which Canalys includes in its market share data) has also become a viable machine for work, as analyst Trang Pham noted: "Tablets are no longer just entertainment devices, they have become cheaper alternatives to PCs for distance learning work". "It is now clear that pandemic-related use cases will continue into the future," said Brian Lynch, a research analyst at Canalys. “This points to a major upgrade opportunity down the road – great news for PC vendors and their channel and ecosystem partners. The commercial and educational segments have exploded, unleashing huge potential for refreshment. " These trends are not new, but the pandemic has accelerated them. "Now that people have tried working from home, they will want to keep doing it. We believe this will be part of the new normal," Jamf CEO Dean Hager predicted in mid-2020. This change in what people expect from work, coupled with the recent resurgence of COVID-19, means that many Companies will now consolidate existing plans to support hybrid working.It will also strengthen existing purchasing models around mobility.These are models that have clearly benefited Apple in recent months.
For many, getting a laptop means buying a Mac
When it comes to laptops, Apple's M1 processor is of interest to many people. It has seen 24% year-over-year growth in the laptop industry, keeping it in second place from its first place in 2020. This partly reflects the mass adoption of Apple devices across the company, which is vigorously upgrading fleets from existing PCs to Macs. The imminent introduction of the new, fast MacBook Pros will do nothing to extinguish interest in Macs. We've already seen claims that 75% of corporate workers will choose a Mac, while 97% of Mac users feel more productive when they switch from Windows. Apple has become explicit in its desire to reach corporate markets. That's why he recently commissioned a report from Forrester on the total cost of ownership of Macs in business and how it compares to PCs. This report found that, on average, a company deploying a Mac saves $843 over the life of the product, in part due to reduced technical support overhead and increased employee engagement. As explored here, this mass adoption of Apple computing platforms in the workplace continues to accelerate activity among Apple-centric enterprise service providers. Most recently, Pax8 partnered with Addigy to bring Apple's device management tools to Managed Service Providers (MSPs). “On average, 15% of the devices in a small and medium-sized business are made up of Apple products,” Jared Pangretic, Pax8's senior vice president of sales, said when the news broke.
Keep taking the tablets (Apple)
While US tablet sales have slowed over the past year, Canalys notes that the introduction of the new M1-powered iPad Pro has helped Apple grab 45% of the US tablet market. In Europe, recent research has given Apple 36% of the European tablet market, an impressive 73%. While the analysis doesn't say so explicitly, I think it also represents that in today's environment, people want to invest in devices that can be used effectively at work and at home. It remains to be seen if Apple can spark additional interest in other iPad models when it launches more powerful machines in the coming weeks. The company also faces increasingly fierce competition from Chromebooks, whose sales have surpassed Apple's market share in the United States. Existing activity seems to suggest that the company is in the right place at the right time to take full advantage of the great replacement cycle opportunities brought on by the pandemic. Apple will now see if it can consolidate these gains in terms of customer satisfaction and future purchasing models. Follow me on Twitter or join me on the AppleHolic bar & grill and Apple discussion groups on MeWe.
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