The latest version of Canary in Google's Google Chrome web browser added an option to disable the controversial Federated Learning Cohort (FLoC) feature. Google promotes FLoC as a better replacement for tracking cookies. Instead of tracking individual users, Google argues that by matching users based on their interests and demographic data, derived from their browsing history, FLoC will help serve ads without the use of life-invading third-party cookies. The feature is being tested today, and according to Google, FLoC only applies to 0,5% of users in certain areas, including Australia, Brazil, Canada, India, Indonesia, Japan, Mexico, New Zealand, the Philippines, and USES. TheComparison needs you! We're taking a look at how our readers are using VPNs for an upcoming in-depth report. We'd love to hear from you in the survey now. It won't take more than sixty seconds of your time.
Privacy advocates do not support Google's oratory. Instead, the Electronic Frontier Foundation suggests FLoC can be used to more easily fingerprint people.Click here to start the survey in a new window