Keeping up with the latest news from your favorite websites is about to get a lot easier in Google Chrome, as the search giant is testing a new 'Follow' feature in its browser. Built on the open web standard RSS, this feature was designed to simplify the experience of getting the latest and greatest content from your favorite sites right in Chrome. Instead of subscribing to mailing lists or turning on notifications for each site, users can simply hit a Follow button to keep up with the latest releases. Google's tracking functionality differs from Discover (now called "For You" in Chrome) and its thematic approach, as users actively choose which sites they want to see content from. However, in the future, Discover's algorithmic feed will leverage user tracking in Chrome to display content. Google's senior developer attorney, Paul Bakaus, provided additional information about the company's new tracking feature in a recent tweet, saying: "We've heard it loud and clear: discovery and distribution is lacking on the open web, and RSS it has not been easy to use for 'the general public'. Today, we're announcing a new experimental RSS-based way to follow creators with a single click. This is just the beginning of a deeper exploration, and to make it happen, we need your feedback. "