After announcing its new top-level domain (TLD) last year, Google announced the creation of new shortcuts to the rest of the Internet.
Businesses and organizations will now be able to register their own .new domain to generate a .new shortcut that will work with their own web applications.
Microsoft and Spotify have already seized the opportunity. Microsoft has registered "word.new" to create a new Word document and Spotify has recorded "playlist.new" to allow its users to quickly create a new playlist in their music streaming application.
Google's .new domains are designed to improve user workflow by allowing users to jump into action instead of visiting a site, logging in, and finding the correct menu or menu. good function for creating a new document or starting a new activity.
However, although search engine domains doc.new and sheet.new are often opened transparently, as most users are already connected to Google, other services still require them to connect first in order to use their .new domains.
New shortcuts
Microsoft and Spotify aren't the only companies starting to register new domains. eBay has sell.new, Open Table has reservation.new, Cisco has webex.new and letsmeet.new, Bit.ly has link.new, Stripe has invoice.new, and GitHub has repo.new.
The new areas are still in their infancy, but it is clear that companies are interested in giving users an easier way to start using their services. However, their success will depend on how these new shortcuts resonate with consumers and whether they end up using them.
According to Google, any company can register a .new domain and all are protected over HTPS connections in the same way as .app, .page and .dev domains.
Brand owners will have the first opportunity to register their branded .new domains until January 14, 2020. However, as of December 2, any user will be able to apply for a .new domain during the time period. Limited recording
Via TechCrunch