Asus has said that it will soon cut the prices of its graphics cards across the board, and in a big way, too.
This other piece of good news for GPU buyers, adding to a lot of recent positive comments about the price tags, comes from PC Gamer, who spoke directly with the card manufacturer.
Asus noted that it has "lowered prices across all SKUs," meaning all of its various graphics card models, and that the company is "aggressively slashing MSRP" right now.
The use of the term "aggressively" certainly bodes well for some big price drops on Asus products, and no doubt very soon, from other card manufacturers facing a similar situation to Asus, and the need to continue being competitive in price, of course. .
Analysis: The GPU market is slowly but surely returning to normal
As we've seen, the amount of GPU stock on shelves is now increasing significantly, so the first manufacturer to drop prices heavily could increase sales a lot in no time. That seems to be Asus' intention here.
Supply chain expert Dr. Thomas Goldsby (Haslam College of Business, University of Tennessee) told PC Gamer: "A supplier will be nervous about having a sizable supply for an item that has a limited shelf life (with new cards entering the market) and will make the decision to dispose of this excess inventory.
“Peer providers will have to follow this example. And back to equilibrium, we go back.
As inventory levels rise, cardmakers will want to make sure they sell enough before next-gen models from AMD and Nvidia are seen later in 2022 and, more importantly, before then. which will probably be another major turning point in the GPU. . arena: Intel's entry into the market.
Intel Arc Alchemist graphics cards will be released this week (tomorrow, actually), though initially they will only be GPUs for laptops, but desktop models will follow in QXNUMX (possibly May or June, from what we hear on the grapevine). ). Intel is also rumored to be producing significant numbers of these new Alchemist cards, which could help significantly alleviate supply issues that are already resolved as we've seen.
Nvidia recently said it's passing on cost savings to third-party graphics card makers, and that's part of a larger picture where GPU price cuts are happening more frequently across different models and starting to approach much more than normal (recommended price). , in other words).
On top of all that, we've just heard from a major UK retailer, Box, that in late April/early May, GPUs should start down a path where they'll "return to a more attractive price", and with all These predictions stack up, plus what we can consider concrete news from Asus cutbacks, maybe it's time to finally be optimistic about finding and buying a decent graphics card without paying (perhaps well) above the odds.
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