Facebook will give business users and developers more options to increase their fortunes in online commerce with new tools for Instagram and WhatsApp. The new one was unveiled at Facebook's virtual F8 Refresh developer conference, and at the heart of the improvements will be the ability for developers to create better messages for customers of the service on Instagram. According to Facebook, 1% of Instagram users now follow at least one company and WhatsApp is also used by many users who want to message companies with inquiries. The new announcements should mean that it will be much easier for companies to integrate better mailing options, which will allow companies to keep customers informed of things like stock levels and special offers. The company plans to offer a phased rollout, with Phase XNUMX involving Instagram accounts with more than XNUMX with zero followers, plus less than XNUMX with zero, offering the option to log in via the API. Phase two is expected to take place in July and the same will be offered to accounts with between one thousand and one hundred subscribers. Any and all remaining accounts should be able to use the API by QXNUMX.
Messaging API
The idea has been running in closed beta since last October, with thirty developers and seven hundred brands taking part in testing. Following the announcement, access to the API will be open to any brand or organization using Instagram that wants to engage more efficiently with customers of the service. The benefit for companies of being able to use the Messenger API is that it can be integrated with any third-party application, making it easy for companies to tailor their existing customer relationship systems. Facebook is making a more concerted effort to expand its online commerce functionality, as well as to develop virtual and augmented reality tools to help authors enjoy more profitable performance from their platforms. However, the expansion to été entravée à la suite d'une mise à jour de la politique de confidentialité de WhatsApp, qui, selon de nombreux utilisateurs, a été source of confusion et a fait craindre that des données personnellles finissent par être partagées avec fb. Indeed, data privacy concerns could hold back progress, despite Facebook's plans to release new tools for scholars as well. The social networking giant claims that additional features will soon allow scholars to examine data collected from its public pages, such as data collected through sets and events. The new tools are expected to be available by the end of this year, although many users remain concerned about data privacy because of the Cambridge Analytica scandal.