The short video format seems to be the flavor of the season. Now Facebook is flirting with a new TikTok clone in its biggest app that will soon compete against a dozen other clones of the Chinese app banned by India two months ago. And the new test, which is already underway in India, has nothing to do with its experience with Lasso or a similar feature that Facebook launched on Instagram called Reels. TechCrunch says, citing company sources, that the short video is being tested for India, which happens to be its biggest market from users. The short videos app sits in the news feed with a 'Create' button at the top that launches the Facebook camera when you tap on it. Users can then browse the videos by simply swiping up.
INTERESTING! Facebook is also testing a TikTok-like swipe 'short video' feed in its main app This appears to be in addition to Instagram Reelsh/t @roneetm pic.twitter.com/0XHiSowCwWA August 13, 2020 The first report on the new short video app came from Matt Navarra, a social media consultant who revealed it via his Twitter account. Of course, there's little to no information at this point as to whether the tests would result in a release or whether Facebook would think it's best to keep Reels or try to connect them the way it does. with Stories. TechCrunch also quoted a company spokesperson as suggesting that Facebook was continually testing new tools to learn more about how people seek to express themselves and that the idea of short videos was obviously emerging. of the success of TikTok, although they did not say it in many words.