Facebook's 'smart glasses' are sure to hit the market this year

Facebook's 'smart glasses' are sure to hit the market this year
Even as Apple is reportedly pushing its AR glasses project, social media platform Facebook is also eager to launch its version of smart glasses "sooner or later." Facebook chief materials officer Andrew Bosworth, while confirming that Facebook smart glasses will arrive this year, also said: "they will not feature the type of digital overlay technology associated with augmented reality." "We're excited about it, but we don't want to overdo it. We don't even call it augmented reality, we just call it smart glasses," he told Bloomberg news agency. . Of course, it echoes what Facebook's Mark Zuckerberg said last September when he introduced Project Aria: "The goal here is to develop nice, full-size glasses that you can wear all day and interact with holograms, digital objects and information." while remaining present with the people and the world around you. The glasses, with connected functionality, will be built in partnership with the French eyewear brand Luxottica, parent company of Ray-Ban. The first glimpses of the future will arrive sooner or later with the launch of our first pair of Ray-Ban smart glasses, Facebook said.

But FB is betting heavily on RA

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(Image credit: Facebook) In terms of appearance, Facebook's smart glasses are expected to look like fashion sunglasses, but they will also serve as a digital camera, making it easier for users to capture what they see. Facebook is already building an ecosystem around AR technologies. He has a Spark AR creation platform on Instagram that has seen over 400,000 creators post AR effects. “We were inspired by their creativity and will continue to expand Spark AR for expression and connection in social contexts, like real-time video calling or more informed shopping,” Andrew Bosworth said in a blog post. pull apart. “We are emphasizing fundamental aspects like localization and global augmentation to help define the path to true AR glasses, while setting clear privacy expectations. with greater capabilities. "With discussions about holograms, instant navigation and translation features, right in front of your eyes, Facebook is certainly thinking big with its ambitions, beyond putting a restless dog's tongue on an Instagram video. In virtual reality, the division Facebook's Oculus VR has had a "fantastic year", with lockdowns pushing more people to look for alternative forms of home entertainment. Oculus Quest 2, Facebook's virtual reality headset, has seen more people using it to stay in form, play with friends and collaborate at work.