MediaTek is an integral part of many consumer devices that you carry around but can barely recognize its presence. The Taiwanese company makes everything from smartphone chipsets that power smart speakers to Fire TV devices and possibly even the smart TV in your living room. Despite being among the forerunners in the chipset world, the MediaTek brand recall is primarily about its smartphone chipsets.
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(Image credit: MediaTek) Anku Jain, CEO of MediaTek India The company has overcome obstacles from a time when smartphone processors were mostly seen as inferior to the competition to a time when they are among the most wanted We spoke to Anku Jain, Managing Director of MediaTek India on topics like the arrival of 5G in India, the impact of Covid-19 on smartphones and the tech industry in general, etc. He credited the Helio P series chipsets as a step in the right direction. The SoC not only democratized 4G connectivity, but also ushered in newer G-series chipsets, which are more powerful and increasingly accepted by users. The current generation of MediaTek-powered phones offer similar experience in fast charging, camera, and gaming performance as any competing chipset. But, at a much lower cost than others. The full interview can be seen in the video available on LaComparacion India's YouTube channel:
Intensity Tech Phones in India
While OEMs need to assess market feasibility before offering a phone with a certain chipset, Jain is eagerly awaiting Realme to launch the X7 Pro series, which will mark the entry of the MediaTek Dimensity chipset in India. However, while we tried to dig deeper for some inside information on the next one, without naming the brand, he only hinted that the next phone with a Dimensity chipset could launch as early as next year. As a reminder, MediaTek Dimensity chipsets are 5G compatible chipsets and are considered powerful yet affordable.
5G in India
He is convinced that 5G could be of great benefit to markets like India, and while we already have some 5G-capable phones, it is incumbent on the government to ensure that obstacles related to 5G spectrum auctions are removed quickly and that the deployment across the country can take place. Although there has been a delay in 5G talks due to the outbreak of the pandemic, he felt it was incumbent on the government to restart talks with network operators to make sure the country didn't. He's not far behind when it comes to reaping the benefits of super-fast 5G connectivity. Smartphone chipsets only make up a third of MediaTek's portfolio. As mentioned above, MediaTek chipsets power smart devices such as smart speakers, smart TVs, eBook readers, TV dongles, and set-top boxes, and IoT-enabled products and more. In fact, he mentioned that more than 70% of the world's smart TVs are powered by MediaTek chipsets.