In today's increasingly competitive retail landscape, delivery times are becoming a critical differentiator between brands and are often a key factor for consumers when choosing a retailer to buy a home. product. Consumers continue to seek instant gratification when shopping online, and e-commerce giants like Amazon are increasingly generating expectations in terms of delivery times.
According to research conducted by Deloitte, the vast majority (83%) of buyers consider expedited delivery to mean delivery within two days or less. As a result, people are no longer happy to wait for days or weeks for their products and overnight delivery is now considered a standard rather than a luxury.
Due to major disruptions to UK roads, including adverse weather conditions, road works and even nuisance potholes, logistics companies are increasingly under pressure to respond to customer demands. Last year, the Beast from the East, considered the UK's harshest climate for years, plunged the country into utter chaos. Poor driving conditions caused online supermarkets to cancel tens of thousands of orders, causing a drop in profits.
It's safe to say that British weather is getting harder and harder to predict. In February, temperatures reached 21 degrees Celsius in London, England, causing a rush for produce generally associated with summer. In fact, Asda saw sales of swimwear for its clothing brand, George, increase by 19%, sunglasses by 27%, and shorts by 150% in one year. Conversely, extreme weather conditions can encourage consumers to put off certain purchases until later in the year.
Transport and logistics companies must ensure an effective mobility strategy throughout their supply chain in order to cope with these increasingly difficult peaks in consumer demand. .
Provide visibility throughout the supply chain
When used in transportation and logistics, mobile devices and applications are the key to visibility throughout the supply chain and help companies meet peak demand. . They do this by providing real-time access to asset visibility on everything from drivers to vehicles and their loads. Enhanced visibility, from support to delivery, is critical to effective supply chain management and is essential to react quickly to road and weather conditions.
By integrating an effective enterprise mobility strategy across all management devices and systems, companies can improve efficiency, accuracy, and speed of execution throughout the delivery process. An effective strategy for mobile devices will provide an overview of analyzes, ranging from confirmatory analyzes of equipment received at the center or upon arrival at the warehouse, to the status of mobile devices in the field.
The ability to better monitor and understand the devices used by drivers can also help companies protect their employees by blocking and limiting the functionality of mobile devices based on vehicle speed. This could really limit the risk of distracted drivers and therefore reduce potential accidents.
Image Credit: Shutterstock
(Image: © Image Credit: Jirsak / Shutterstock)
Drive a better customer experience
As customer expectations continue to grow at a rapid pace, it is important to ensure items are delivered on time without delay. Real-time data enables accurate delivery times and provides a complete view of delays. Access to these real-time updates and accurate information makes everyone happier: the sender, the supplier and most importantly the customer, who now need online tracking access to see the location of their package in real time. .
If companies do not rely on an integrated mobile approach to improve the visibility, management and management of their work mobility, they can limit their ability to respond quickly to problems, which could directly lead to lost revenue. By implementing an effective mobility strategy, transportation and logistics companies can ensure that consumer needs are met through end-to-end supply chain visibility. With access to real-time information, brands can reduce driver downtime and improve overall customer service. If not, it could have serious consequences for the entire supply chain and customers will soon turn their backs on them.
Leigh Moody, UK General Manager at OUT