Abu Dhabi Media (ADM) signed an agreement with Chinese search engine Sogou to develop AI-based information anchors, a digital version of a regular anchor in Arabic and English. by its chains. The agreement was signed by Ali Bin Tamim, Managing Director of ADM and Wang Yanfeng, General Manager of the Center for Voice Communications Technology in Sogou, in the presence of Omar Sultan Al Olama, Minister of Artificial Intelligence of the United Arab Emirates. Yanfeng told The Middle East Comparison that it was the first time this Sogou presenter had been informed that the technology was being leveraged by an international media outlet outside of China. The Xinhua State News Agency has a news anchor to report 365 days a year and 24 hours a day, in collaboration with Sogou in Chinese language. Sogou will develop the English language for ADM within a year and the Arabic language thereafter. The anchor will be customized to look like a person from the area. "The realistic anchor is designed to simulate the actual movements, voice and gestures of broadcasters through machine learning in real-time audio and video synthesis. Sogou's technology not only provides solutions for traditional media It also facilitates more natural interactions between humans and machines, "Ali Bin Tamim, managing director of Abu Dhabi Media, said in a statement. The company's efforts to develop all its brands in line with strategic plans to take a step forward in the provision of multimedia content on digital, television, print and audio platforms.