Currys Unveils Mobile Phone Manifesto Ahead of Carphone Warehouse Rebranding

Currys Unveils Mobile Phone Manifesto Ahead of Carphone Warehouse Rebranding

Currys PC World has launched a new online shopping experience to make shopping for mobile phone deals easier, allowing customers to create and control monthly mobile plans to suit their individual needs. Currys says it will make it easier for phone buyers to tailor their plan, providing flexibility in selecting their device, usage plan, monthly cost, and any accessories you want to include. The launch follows the announcement earlier this year that Carphone Warehouse will be renamed Currys PC World before the end of 2021. In an effort to meet Carphone Warehouse customer demands for cheaper phone plans as they merge brands, Curry's online “mobile shopping experience” is expected to roll out to physical stores in early 2022. For more information on available mobile phone plans and how to create your own plan, you can visit curry website where you will find all their latest offers.

Change of consumption habits

Currys says more and more Britons are keeping the devices longer and prefer SIM-only and SIM-free phones over a more traditional contract model, citing figures from Ofcom's Communications Market Report 2020. Along with the fact that With UK mobile phone users using more data than ever before, Currys outlined his plans to allow customers to dictate their monthly mobile phone plan. Whether it's to find the best unlimited data plan or to regain control of the duration of your phone contract.

"Fresh and flexible approach"

Ed Connolly, Commercial Director of Dixons Carphone, said, based on last year's Currys customer survey: “93% of customers want to see a mobile offering that gives them greater value, plan flexibility and cost transparency. “We exist to help everyone enjoy amazing technology, and for many of our customers, a mobile phone is the most important and used technology in their lives. That's why we're excited to bring our new mobile offering to market today, with flexible plans and transparent pricing, giving customers great value when it comes to buying mobile plans and devices. “As our habits and needs change, mobile contracts often don't, and most consumers are locked into long and expensive deals. With customers keeping their devices longer, we know that finding the right phone and SIM card can be a real struggle. “Customers can now arrange the exact plan they want and will only pay for what they need, so there are no unexpected costs. " Find out more about the new offer and shop online at the Currys website.