The
prestashop modules They allow you to create quality online stores, they are add-ons that add extra functions to e-commerce in terms of personalization of e-commerce, to improve the customer's browsing and shopping experience. The functionality of the modules includes:
- Plugins to interconnect the platform with software tools
- Extensions that allow you to add extra functions
- Plugins to customize the store layout
The installation of the prestashop modules is simple, first the module must be downloaded to be able to configure it, these can be installed automatically or installed manually.
Steps to install a prestashop module automatically
Enter your online store and perform the following procedure:
- Open the administration control panel
- Select the modules and services tab
- Enter the requested data
- Choose the module to install
- Hit the install button
If the module is acquired on another platform, it must be downloaded to the computer, the file is decompressed, to carry out the following steps:
- Enter the back office menu of prestashop
- Enter modules and services
- Press add new module
- Select the file
- Click on install
- Start setting it up in your store
Steps to install a prestashop module manually
The modules can be installed manually, to do so you just have to upload the file by ftp, then it is unzipped in modules, when it appears available in the list you give the add option
What are the PrestaShop modules?
The different modules available in prestashop include: 1.- Modules to improve the appearance of the store These modules improve the appearance of the store in its aesthetics and content, some plugins include:
- Content Automation
- Adding video tutorials
2.- Advertising modules They are used to promote the online store, the most downloaded are:
- Banners: Allows you to configure advertising banners about discounts or new products being launched
- Coupons: Create automatic coupons to send them by mail to customers, in this way the purchase is encouraged and their loyalty is maintained
- Reminder of purchase abandons: It is an option to recover the interest of a client who has not formalized his purchase
3.- Featured products Key function to highlight electronic commerce products, the configuration is simple, the products to highlight and the category with the description are chosen, they can be random or fixed. The availability of modules in prestashop is extensive, because each type of e-commerce requires modules with specific characteristics that fit their needs.
Advantages and disadvantages of using PrestaShop
PrestaShop works as a content manager, which offers a series of advantages and disadvantages when using it, it has relevant points that differentiate it from the competition
Advantages
- customizable currency
- billing systems
- Extensive management tools
- Multi-store control resources
- Allows products to be highlighted
- Allows you to add a large number of products
Disadvantages
- complex functions
- Requires programming knowledge to configure html elements
- Optimizing certain SEO factors is complicated
In conclusion, PrestaShop is a hosting site for online stores, which acts as a content manager to optimize e-commerce, giving its users innovative service features that maximize e-commerce performance.