Singles' Day 2020, China's response to Black Friday, is increasingly using online gaming to entice shoppers to participate in this year's event. Reports from China reveal that many e-commerce platforms offer deals if people perform tasks in embedded mini-games. “In general, e-commerce in China has become about more than filling your cart and clicking 'checkout.' It becomes even more engaging and social,” Allison Malmsten, a China market analyst at Daxue Consulting, told the South China Morning Post. “Many mobile device users shop as a form of entertainment, and brands are increasingly competitive to capture and keep users' attention. Selling products alone is no longer enough. Alibaba and JD.com, two of the country's largest online shopping platforms, have confirmed that they will each distribute 2.000 billion yuan ($302,5 million) through virtual games to shoppers this year. If While many of the discounts offered are small, for low-income households they can make a significant difference in their purchasing power.