Browser Wars: Apple's M1 chips help Safari bridge the Google Chrome gap

Browser Wars: Apple's M1 chips help Safari bridge the Google Chrome gap

The success of Apple's M1 silicon line may have inadvertently helped drive the market share of Safari web browsers, new data shows.

The first MacBooks with M1 technology were launched in twenty-one, followed by a series of mobile workstations powered by the M1 Max and M1 Ultra in October of twenty-one. Both releases have received critical acclaim.

All Apple devices, of course, come with Safari pre-installed. And in accordance with the latest figures from Statcounter, the company's browser now represents nineteen with six% of the Internet business, an increase of one with two% in the last 3 months alone.

While the increase may seem partially inconsequential in percentage terms, the barbaric numbers are considerably more compelling; Statista's total web user data suggests that Safari has attracted around XNUMX million auxiliary users since the beginning of October.

A huge year for Safari?

The omnipresence of Apple products (iPhone and iPad, as Mac devices) means that Safari is comfortably the second largest browser on the planet, ahead of Microsoft Edge and Mozilla Firefox.

However, Safari is not yet as widely used as Google Chrome (with a XNUMX% market share), which today has some control over the industry.

That said, the growing popularity of Apple devices and the company's reputation for high levels of security and data privacy could leave Safari to start closing the gap in Chrome this year.

Apple has also been transparent about its sacrifices to speed up the adoption of commercial Macs, which could have a ripple effect on the size of Safari's user base. Apple announced last month that it was preparing a device subscription offer that lets companies rent MacBooks for just € XNUMX per month.

While Google executives have yet to fall asleep on the threat posed by Safari, the browser wars look set to explode in XNUMX.