Newfold Digital, which owns Bluehost and many other web hosting companies, has acquired WordPress SEO plugin provider Yoast for an undisclosed amount. The acquisition is part of the web technology provider's long-term strategy to strengthen its customers' online success by providing them with access to the best web presence tools and services. Newfold Digital President and CEO Sharon Rowlands explained in a press release why Newfold Digital decided to acquire the company behind the popular SEO tool, saying: “SEO is a growing need for our clients and is essential to success online, especially as more and more businesses expand their online presence. Yoast is a well-known and respected brand in the WordPress community. We are delighted to welcome them to the Newfold family and help improve SEO and attract visitors to our growing customer base."
Yeast acquisition
Yoast is a popular WordPress plugin that powers over 12 million websites and helps site owners generate more visitors from search engines and social media while increasing reader engagement. At the same time, the company offers online courses in SEO, keyword research, eCommerce, WordPress, and more through its online academy. Once the acquisition is complete, Yoast will continue to provide its world-class SEO services while joining Newfold Digital's growing portfolio of brands, including Web.com, Domain.com, HostGator and others. In addition, all Yoast employees, as well as their management team, will join Newfold Digital. Yoast CEO Marieke van de Rakt explained how the deal will keep Yoast as one of the best WordPress SEO plugins, stating: “We are thrilled to join Newfold Digital in continuing our mission of SEO for all by leveraging the leading global portfolio of web presence brands. We are confident that the strength and leadership provided by Newfold Digital will help ensure that Yoast remains the most widely used SEO plugin. for WordPress for many years and will fuel future innovation."