Why Christopher Nolan's Beginning Is The Movie That Will Reboot Theaters

Why Christopher Nolan's Beginning Is The Movie That Will Reboot Theaters

Christopher Nolan's upcoming spy movie Tenet is one of the first major movies to be released in theaters (or theaters) around the world upon its arrival on July 31. Last week, this date was pushed back from an initial target of July 17, which was not the case. Do not change at the beginning of the pandemic, even if many movies have been made (Inception will be re-aired instead). Now, we might get an idea why. According to a New York Times report, Warner Bros. wanted to postpone Tenet, while director Nolan wanted to go ahead with its original release date. The report describes the standoff as a "tough time" for Warner Bros, as its films like Interstellar, Inception and the Dark Knight trilogy have been huge successes for the studio. Tenet is extremely passionate about the theatrical experience, and in March he wrote an editorial for the Washington Post about how theaters are "a vital part of American social life." "The combination of this pent-up demand and the promise of new movies could stimulate local economies and contribute billions to our national economy," Nolan said, describing what will happen after the crisis. We assume that it is likely, then, that Nolan sees Tenet as a key element in the recovery of this industry. Really though, Warner Bros. made a reasonable decision. While big chain theaters like AMC (which owns Odeon in the UK) plan to reopen in July, regional plans may vary. New York, for example, cannot reopen in time for the new Tenet release date, according to Variety. However, theaters have begun to open again in California. We're guessing that Warner and Nolan see Tenet as an ideal movie to boost the industry, giving people a clear reason to go to the theater after almost three months without any movies on the big screen. Tenet seems to cultivate a similar "mystery box" marketing tactic in Inception, where you're drawn to watch it because you want to know what the secret is behind all the weird images you see in the trailers. This could be a powerful draw to get people to watch movies again.

But the beginning is not the first.

The situation around theaters reopening will likely remain unpredictable for now, depending on where you are and the damage caused to your home by the global pandemic. Tenet isn't the first movie to be released in theaters after the lockdown. Instead, the live-action version of Disney's Mulan will begin rolling out on July 24. Russell Crowe's effort Unhinged will also drop on July 10.