You've heard of Beats, whether you wear your helmet or not. Founded by rapper Dr. Dre and record producer Jimmy Iovine in 2006, Beats has been a leading player in the consumer audio industry since its inception, quickly becoming a market leader in terms of sales alongside Sony, Sennheiser, Skullcandy and Bose. . . Beats' huge market share is probably what attracted tech giant Apple to the company, which Beats acquired in 2014 for an impressive $ 3 billion. How did this acquisition change the Beats partnership and, more importantly, the quality of its headphones? We spoke to Beats president Luke Wood about the company's first true wireless headset, the Powerbeats Pro, which he says is "the culmination of the full integration of (Beats and Apple). working together from a technological point of view. "We were pretty good until we got to Apple, and then we started learning what was really good," he admits between two sips of green tea. "What did Apple do that Beats didn't?" Apple had incredibly rigorous discipline and rigor in product quality, "says Wood. They certainly got their fair share of criticism because they were too bearish, too bold, and ultimately unsuitable for any picky audiophile. Powerbeats Pro are due to launch in May (Image credit: Apple) To bring the bass down, this bass is not serious. It magically appeared. Over the decades, the bass rises to the balance of popular music genres, infiltrating the charts through disco, funk, soul, hip-hop, and R&B in the late XNUMXth century. Then, in the 2000s, there was an explosion of traditions. Dancehall and grime in great popularity, especially in the United Kingdom and the United States. Today, even most of the saccharin songs are present. In short, the bass was ubiquitous and Beats wanted to go. "Hopefully people respect the fact that we have learned and grown." Luke Wood, Beats president "No one made a headphone to articulate well," says Wood, but acknowledges that Beats' reputation for heavy bass products was "absolutely taken into account" when creating the new PowerBeats Pro. . Since then, Wood claims that Beats has "improved and learned the tools of the trade" in the years since. released its first studio headphones in 2008. "Hopefully people respect the fact that we have learned and grown." Beats Solo 3 Wireless Headphones (Credit: TheComparison) "Sure, they're super high" It's clear that Wood is extremely excited about the true PowerBeat Pro Wireless Headphone as he explains the inner workings of its new "piston drivers" improved acoustic cover. "Sure, they're super junkies," he says sheepishly, "a beautiful acoustic instrument." Wood thinks so, thus describing "the evangelical, almost sound-jealous approach" of society. "We're trying to go back religiously to articulate the album how it might have looked in the studio," he says, "it's not just about the sound quality." First, the PowerBeats Pro are a genuine pair of wireless training headphones, as such they are waterproof and designed to fit comfortably in your ear, no matter how vigorous your workout is, and just like Apple's new AirPods (2019). , are powered by Apple's new H1 chip, offering fast connection times and hands-free Siri voice control - the Powerbeats Pro are undeniably a side-by-side Apple product. Luke Wood in the studio (Image credit : Beats) Looking to the future. Apple's AirPods 2 were said to be both a health and wellness device and a pair of true wireless earbuds, following the filing by Apple's Patent for Biometric Sensors. which would allow them to control the user's heart rate. Is this something that Beats would consider for future fitness headphones? Wood thinks that is unlikely. "We never want our customers to work with a lot of useless, advanced technology." If you have a smartwatch that gives you all this information, do you really need to play it on your headphones? "Perhaps, it is necessary, if you claim to have created the" world's first fitness headphones. " Would Wood's position on biometric sensors change if Apple started using this type of device? You can see "cutting edge technology" in your own helmet, "but it is clear that your company has benefited greatly from its acquisition by the tech giant. According to him, this allowed Beats to "take advantage of (Apple's) excellent research, development and innovation and integrate it into our products.