Apple's custom-designed ARM-based M1 chip has certainly made a big splash since its launch in MacBooks (and the new Mac mini), and ARM is eager to ride this wave of success, with the CEO making sounds very optimistic about it. . the chances of finally proposing a meaningful challenge on the PC front. In other words, ARM CEO Simon Segars believes that ARM silicon can expand from the mobile world to fully challenge the x86 chips from Intel and AMD that dominate the PC arena. Of course, ARM-based laptops have been around for a while, but they represent a collection of niche devices like the Microsoft Surface Pro X or other Windows-based ARM devices with Qualcomm Snapdragon (ARM) chips from HP and Acer. However, it took Apple to show what can actually be done with ARM-based silicon, with full control of the hardware and software stack, with the M1 processor running x86 applications (via Rosetta 2 translation technology). with blazing fast performance levels overall, while maintaining the battery life ARM chips are known for. C-Net reports that during an interview at CES 2021, CEO Segars was enthusiastic: “What we're starting to see now is real innovation in a market where there hasn't been much development. 'innovation. Whenever there's a discontinuity that makes people wonder how we do it, that energizes innovation. Segars acknowledges the difficulty of breaking into the PC ecosystem for ARM, but C-net notes that it believes ARM's combination of power efficiency and performance will take it forward in the PC world, meaning it claims a 'share level' market in the future.