ARM PCs will be a threat to Intel and AMD, CEO believes after Apple's M1 success

ARM PCs will be a threat to Intel and AMD, CEO believes after Apple's M1 success

Apple's custom-designed ARM-based M1 chip has certainly made a big splash since its launch in MacBooks (and the new Mac mini), and ARM is eager to ride this wave of success, with the CEO making sounds very optimistic about it. . the chances of finally proposing a meaningful challenge on the PC front. In other words, ARM CEO Simon Segars believes that ARM silicon can expand from the mobile world to fully challenge the x86 chips from Intel and AMD that dominate the PC arena. Of course, ARM-based laptops have been around for a while, but they represent a collection of niche devices like the Microsoft Surface Pro X or other Windows-based ARM devices with Qualcomm Snapdragon (ARM) chips from HP and Acer. However, it took Apple to show what can actually be done with ARM-based silicon, with full control of the hardware and software stack, with the M1 processor running x86 applications (via Rosetta 2 translation technology). with blazing fast performance levels overall, while maintaining the battery life ARM chips are known for. C-Net reports that during an interview at CES 2021, CEO Segars was enthusiastic: “What we're starting to see now is real innovation in a market where there hasn't been much development. 'innovation. Whenever there's a discontinuity that makes people wonder how we do it, that energizes innovation. Segars acknowledges the difficulty of breaking into the PC ecosystem for ARM, but C-net notes that it believes ARM's combination of power efficiency and performance will take it forward in the PC world, meaning it claims a 'share level' market in the future.

Beast M1

Kevin Krewell, an analyst at Tirias Research, agrees, noting that: “The M1 is a beast with a more aggressive core design...it validated that the ARM architecture can work very well and go hand in hand with x86. "Of course, Intel and AMD are not left out. In fact, AMD's Ryzen 5000 mobile chips have just appeared at CES 2021, making big promises in terms of performance and battery life. And Intel has predicted that Alder chips will Lake will arrive later in 2021, which is poised to adopt a high-low power (more efficient) core model, along the lines of ARM's big.LITTLE architecture.Intel promises this silicon will be a 'significant' advance. ' (there's still that word), and it's certainly an exciting development on the laptop front - of course, how the future will play out in terms of these huge armies of CPUs, of course, only time will tell, but for sure that it looks like ARM has forces en masse for a credible attack against the world's traditionally dominant powers.PC arena.The other point of interest here, of course, is whether and how Nvidia's ARM buyout is underway affect the company's strategy in the future. Of course, there are still regulatory hurdles to clear with this deal.