Apple semeja estar listo para enfrentarse a Fb, asimismo conocido como Meta, cuando las 2 compañías manden auriculares de realidad mixta desde el próximo año. Este enfrentamiento se ha estado gestando a lo largo de cierto tiempo y sabemos que Apple y Fb tienen propuestas comerciales radicalmente diferentes. Aunque una compañía valora la privacidad, hoy día se estima que la otra no le da mucha relevancia.
Bloomberg now tells us that we should wait for Apple to adopt a mixed reality headset since 8 (there has been speculation that this could happen this year). Warning that these systems will not be cheap, Bloomberg also reports that they will. It will carry advanced processor, display and sensor technologies, and will support "avatar-based" functionality. You'll get the equivalent of XNUMXK visuals, which makes it nice that Apple's professional Macs are quite capable of creating such experiences. This is not a new speculation. We know that Apple has been working on something like this for years. You know you have to create an environment to support the development of AR and VR spaces.
What Fb claims
Facebook announced last week that it plans to change its company name to Meta and create a network of virtual experiences that you can access in AR. The company wants you to enter their virtual world for everything, work and play, and they hope to benefit from what you do in this space. I see it as a better-funded Second Life with less creative anarchy, less delay and more hype, and a random dose of personal data collection and behavior modification, if nothing else, conforming to the existing Facebook form.
What are Apple's plans
Apple has yet to announce its plans, though we know the company is all-in on AR and CEO Tim Cook has high hopes for these technologies. Apple's value here is going to be in hardware and software sales and, naturally, in a revenue level. That last bit might explain why certain developers are fighting so hard to change the App Store revenue pact. The battle for the Metaverse has already begun. The Stakes Are High Goldman Sachs forecasts that the AR and virtual reality industry can achieve $XNUMX million by XNUMX. So where is this money going to come from?
What is the value?
Bloomberg's report is particularly interested in gaming. This is an interesting site to start with as games are by far the top earners on any app store. But success here will require users willing to spend big on the kit. There are a limited number of users willing to pay cash for a chance to play the equivalent of Pokémon, although you can do it for free with an Apple Arcade subscription. What is this license? The company, naturally, and that's where I think any player in this industry is going to succeed. I think Facebook's tarnished branding is going to make its offering a pretty tough sell for corporate users, but Apple's stance on privacy and being a seasoned platform reseller could give it some gains. In the real world, AR/VR is already experiencing rapid adoption by companies, with edge use cases including exploration, warehousing, city management, security, utilities, emergency, etc. Combined with artificial intelligence, machine vision intelligence of this genre is being incorporated into manufacturing lines and supply chains. There are also high hopes for retail, especially in the real estate, high-end retail and trend markets. It seems inescapable that someone occasionally becomes the department store of the virtual cosmos; I'd bet Amazon already has a team working on this.
Reality always and in all circumstances matters
I really don't see the point of reinventing the experiences we can access on the open Internet in such a way that you disconnect from your current environment (and that could give you motion sickness). Hence, at least for me, AR is more interesting than virtual experiences. Well, even with the best virtual environment, you'll still need to spend some time in the real world. Consequently, it makes sense to create solutions to prosper this real world and at the same time create new business opportunities. Cook told Good Morning America in 2016: “There is virtual reality and AR, both are incredibly interesting…. But my personal opinion is that AR is the greatest of the two, surely by far, since it allows the two of us to sit down and be very present, chat with each other, but also have fun 'other things. - visually - so we can both see it. From what Facebook has told us about his approach, it's more VR-focused than AR-focused, while Apple's approach may turn out to be a bit more expansive and practical. We'll see.
The battle ahead
Naturally, it is early to know how the battle for the Metaverse will unfold. But as FAANG transforms into MAAAN, we can see that while Facebook has to work extremely hard to win back consumer trust, Apple's job will be to ensure that it can create different forms of relevance while upholding user privacy and security. I believe Apple will seek to do this using its existing portfolio of benefits, including promoting a developer ecosystem and leveraging its unique hardware and software offerings; I also believe that it will use its accessibility technologies to develop virtual spaces that are also productive spaces in which to work, learn or play. The good thing about Apple is that it has decades of building blocks to use in the game, while Facebook's downside is the lack of consumer trust in its brand. Why would users, or commercial users, excuse this more in the virtual world than in the here and now? Follow me on Twitter or join me at the AppleHolic bar & grill and Apple discussion groups on MeWe.
<p>Copyright © dos mil veintiuno IDG Communications, Inc.</p>