Apple TV Plus signs deal with former HBO boss to produce new shows

Apple TV Plus signs deal with former HBO boss to produce new shows

Apple TV Plus, the streaming service from iPhone makers that features exclusive shows like Jason Momoa & # 39; s See and Snoopy in Space, a children's favorite, has reached an agreement with a leading American television executive to develop content for the platform. The company has signed a five-year deal with former HBO boss Richard Plepler and his production company Eden Productions to make movies, documentaries and TV shows for Apple TV Plus. Plepler has led HBO through a golden era of television during which the company has produced games like Game of Thrones and The Sopranos, arguably the two key hit shows of the past 20 years that have helped inspire the TV boom. quality that contributed to the broadcast boom, developed during his 28 years with the company.

A show of confidence

Other than the general note about the content that will be developed by Plepler's team, there are no details on what Eden Productions will be working on. It should be noted that Plepler isn't necessarily a creative force, but he has been shown to attract some major show business talent. And that's probably what Apple is looking for here. Its launch catalog of the show certainly had no shortage of big stars, but there were relatively few long-term deals signed to develop content that Apple could potentially use to build a cohesive audience. WarnerMedia ultimately lost an almost complete deal with JJ Abrams of Star Wars fame. Plepler's signing is a statement of intent as to Apple's ability to compete with the best names in TV programming and streaming - expect to hear details of new shows and movies targeted at to encourage you to another streaming subscription.

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