Apple TV +, the iPhone maker's entry into the TV and movie subscription space, finally has a release date and price. And it is quite convincing.
Launched on November 1, Apple charges Apple TV + at just € 4.99 a month.
And, to further soften the deal, whoever buys a new one (like the iPhone 11), an iPad, a Mac or an Apple TV, will have free access to the service for a year.
It's incredibly competitive compared to the competition from Netflix and Disney +, and that includes access for your entire family. UK and rest of world prices have yet to be released, but that's around AU € 4/7 per month.
In comparison, Netflix subscriptions start at € 8.99 in the US, an annual subscription to Prime Video costs € 8.99 per month, Disney + as a standalone service is at € 7.99 per month and HBO at € 14.99 per month.
"The best original stories"
"Our mission is to bring you the best original stories from the most creative minds in television and film," said Apple CEO Tim Cook during the iPhone reveal. 11. "times.
So it is an aggressive price. But it should be noted that initially the library of content available to viewers will be less complete than what Netflix will offer, and secondly, Apple will integrate its original content to the streaming service every month, rather than defining everything. free on this November release date.
Still, it's the price of a fancy coffee shop every month. It is difficult to argue against.