Apple launched its free 24-hour music TV channel, reminiscent of the MTV era and potentially rivaling YouTube and Vevo. Apple Music TV is available through the navigation tabs in the Apple Music and Apple TV Plus apps; you can also access online here. In addition to playing "selected music videos," there will be live shows, countdowns and exclusive first videos, according to Variety. Fans of The Boss will be delighted to know that the channel plans to celebrate the upcoming release of Bruce Springsteen's Letter To You album with a "Bruce All-Day Takeover." On October 22, fans will be treated to his most popular music videos, an interview with Zane Lowe, and "a special live fan event."
A concern for Spotify
Unfortunately, the service appears to be available only in the United States, with Apple not knowing if it plans to launch its first music TV channel globally; however, we'd be surprised if Apple Music TV didn't make it to other regions. . The news follows years of speculation about whether Apple would finally enter the music video space, in a bid to compete with YouTube and Vevo and continue its quest to dominate music streaming with Apple Music. The best streaming music deals of the day Apple Music has been locked in a battle with Spotify since its inception, and the launch of the new music video channel comes after news that the streaming giant is looking to add video to your own platform. Competition has certainly intensified over the past year, as Apple recently announced an overhaul of its Apple Music 1 radio station (formerly known as Beats 1) and a new subscription service called Apple. One, which bundles all of your most popular services together for less. packages. Spotify is still a step ahead in terms of subscriber numbers, as it has been for years, but all these new features could allow Apple Music to close the gap.