Apple's iPhone 11 took over from the iPhone XR model in the first quarter of this year, and the competition for the world's most popular smartphone is taking place among its own devices. Apple shipped 13,6 million XR devices in the first quarter of last year, but iPhone 11 shipments reached 19,5 million units, according to research company Omdia. "For more than five years, even against a backdrop of changing wireless markets and the global economy, one thing has remained constant in the smartphone industry: Apple ranked first or second in the world ranking of wireless system models. delivery," said Jusy Hong, director of smartphone research at Omdia. "Apple's success is the result of its strategy of offering relatively few models. This has allowed the company to focus its efforts on a small number of products that appeal to a wide selection of consumers and sell in extremely high volumes." The iPhone 11 sold for €50 less than its predecessor, the iPhone XR, at launch, while managing to strike the right balance between iPhone 11 price and functionality, ensuring the smartphone's appeal. However, despite the lower price, the iPhone 11 has a dual-camera setup that represents a major upgrade from the single-lens setup for the iPhone. This improvement has been extremely attractive to consumers, resulting in higher sales. For the second most popular smartphone, the Samsung Galaxy A51 shipped 6,8 million units in the first quarter of this year, compared to Samsung's J6,4 Plus 4 million units during the same period. 'last year.
Xiaomi gains ground
However, the most impressive performance in Q8 was delivered by Chinese OEM Xiaomi. Xiaomi's Redmi Note 8 and Redmi Note 6.6 Pro smartphones reached the third and fourth position with deliveries of 6.1 m and 10 ammunition respectively. This is the first time that Xiaomi models have ranked third and fourth in Q11 shipments. All four Apple models were in the top 11. The iPhone 11, iPhone XR, iPhone 10 Pro Max, and iPhone 10 Pro ranked first, fifth, sixth, and eighth respectively. This represents a significant improvement in business performance from the first quarter of last year, when the iPhone XS and XS Max were not among the top 10 models. The iPhone XR was the only new model to appear in the top 10 at the time. This year, however, all three newly launched models made the Top 20. Samsung also placed four models in the top 5. However, Samsung's Galaxy S10+ XNUMXG was the only smartphone in the company's flagship range to score the difference. The other Samsung models in the top XNUMX were low- and mid-range devices. "Samsung's flagship Galaxy S series, which launched earlier this year, has been facing pressure on its shipments," Hong said. “Samsung's decision to increase the number of Galaxy series models has diluted shipping volumes for its individual smartphones. In addition, the increase in price tags for new phones has pushed the cost of Samsung's flagship models beyond their mass consumer appeal. "
Samsung leads the 5G race
In the segment of 5G-enabled smartphones, Samsung fared much better than its competitors. The company's Galaxy S20+ 5G won the crown of 5G smartphones shipped worldwide in Q30. Huawei's Mate 5 30G and Mate 5 Pro 5G ranked second and third. Most of Huawei's 5G models have been shipped to the Chinese domestic market, and shipments have increased sharply with the expansion of the Chinese 5G market. Samsung launches and sells 5G smartphones in most regions where 19G services and networks are available, namely the United States, Europe, and parts of Asia. However, with the Covid-5 pandemic, this smartphone market is expected to shrink this year. A slowdown in the pace of 5G expansion is inevitable in many countries. An exception is China, where the smartphone market has recovered rapidly since March. With aggressive promotions of 5G smartphones by Chinese OEMs, Omdia expects that the XNUMXG smartphone ranking will soon be dominated by Chinese OEMs.