Price drops on devices are always good news for consumers, and it looks like the iPhone 15 could be online if the latest leak is to be believed: Apple apparently plans to lower the price of the iPhone 15. iPhone 15 Plus expected to be released in September. .
This comes from the reputable online source Eyes1122 on the South Korean social network Naver (via Macworld - opens in a new tab)). This decision is apparently being seriously considered and is said to have been made in response to disappointing sales of the current Plus model.
The iPhone 14 Plus, which was introduced along with the rest of the family earlier this year, has a starting price of $899 / £949 / AU$1,579 for the 128GB version, but it doesn't seem to appeal to buyers in the numbers that Apple would do. I like.
A story of four phones
While canceling the Plus model is an option for Apple, the development of the iPhone 15 is likely too far along for that to happen. A price drop on the phone that replaced the iPhone 13 mini would be the most logical next step.
It's worth noting that the iPhone 14 Pro Max offers the same screen size as the Plus, but adds features like a faster chip, Live Island, and an always-on display for $200 / £250 / AU$320 extra. , which makes it the best deal.
As of now, there's no indication how big the price cut will be or how it might affect the price of other models in the lineup. We've also heard that Apple may also introduce a more powerful and more expensive iPhone 15 Ultra next year.
Analysis: getting the price right
Price is always key for any smartphone – the best cheap phones may not have the fastest chips or the best screens, but they do cost significantly less than the high-end flagships on the market and are therefore always a good deal. value for money.
As for Apple's iPhone series, in recent years the Pro models have been the most attractive phones. This is even more the case with the iPhone 14 Pro, as the cheaper models come with last year's A15 Bionic chip inside.
iPhone 14 buyers get a phone that's slower than the Pro, with a camera system that's not as great, and no other great features. Okay, it's cheaper, but there aren't many other reasons to prefer it over the Pro.
We will have to wait and see what Apple does in 2023, considering that it also has the cheap iPhone SE (2022) for sale. Next year could be the year that Apple's flagship phone gets closer to mid-range price than ever.