E-commerce giant Amazon is set to venture into the Indian food delivery market to take on Zomato and Swiggy. The launch of this new service could take place in March, as reported by TechCrunch. The move comes a month after Uber Eats, Uber Technologies' food delivery business in India, was acquired by Zomato. Amazon's food delivery service will be offered as part of the Amazon Prime subscription or through the Amazon Fresh platform. The TechCrunch report cites an anonymous source familiar with the matter, revealing that the service is being tested in some restaurants in Bangalore ahead of launch. In an official statement from a spokesperson, Amazon says: "We believe in innovating on behalf of our customers to create new experiences for them. As part of this commitment, we are constantly evaluating new areas and opportunities to connect and serve our customers. We We'll get back to you when we have something to announce."
Amazon Food Delivery Service - What Does It Mean For India?
Amazon founder Jeff Bezos recently traveled to India and announced an investment of over €1 billion to help SMEs (small and medium-sized businesses) sell online The company already operates a food delivery service and groceries, Amazon Fresh through Prime Now, which was announced in August 2019 and competes with services like Grofers and Big Basket. Amazon's main asset is its Prime subscription, which offers many services like the aforementioned Prime Now grocery delivery. The upcoming food delivery service should also fall under this framework, meaning you only need a Prime subscription to access the service. Amazon has a tough job to do, as cloud kitchen and restaurant owners are dissatisfied with existing services and have often criticized them for pushing aggressive deals and offers to users that demand huge losses. for restaurateurs. Amazon has been working on its food delivery service in India for a while now and previously tried to launch it on Diwali 2019 but it has been delayed. After the exit of Uber Eats from India, the food delivery market looks ripe for a new player that could offer some respite to food business owners across India. Amazon India rival Flipkart also announced last year that it would enter the food retail business dubbed Flipkart Farmermart and is already testing the fruit and grocery delivery service, according to a new report.