Get ready to mark your schedule, as Amazon Prime Day 2019 is only a few months away. The tech giant hasn't officially announced the date, but from previous years, we know that the big event will take place in mid-July. Day One launched in 2015 and has since become the biggest shopping day of the year with Prime Day 2018, topping even Cyber Mondays and Black Friday. Last year, Prime Day had 89 million visitors connected to the site with 100 million products purchased at the time of sale. Globally, this is the best-selling day in Amazon history and we expect Amazon Prime Day 2019 to be even bigger this year. It was not simply bigger in terms of territories or numbers. It was also bigger in terms of time. The first day of 2017 lasted a day (and 30 hours) and 2018, a day and a half (36 hours). We anticipate that this year's sale will last even longer, so Premium members will have even more time to get the best deals of the year. The first day of last year was also the first year the discounts were extended to local Whole Foods Market stores. Premium members were able to save on popular shopping items and earned rewards and cash back on the Amazon site. Now you will find out more about what to expect for Prime Day this year and everything we learned from Prime Day last year.
When is Amazon Prime Day 2019?
Although Amazon has not announced the exact date of the big day, we can stick to a hypothesis based more on previous years. Last year, Prime Day went online on Monday, July 16 at 3 p.m. ET and lasted 36 hours. In recent years, the event lasted only 24 or 30 hours and took place from July 10 to 12. Thanks to the World Cup, Prime Day started later in the month of last year. We hope that this year you will respect your event start dates and start Prime Day on Monday, July 8, although July 16 is our next best option. The big question is, will they extend the sale to last longer than in previous years? The sale has been going on every year, so we assume you could attend the longest Prime Day to date. Last year, Amazon did not officially announce the dates of this Prime Day a few weeks before the big event. Through an investigation by the LaComparacion team, we were able to determine the date one month before the announcement.
What were the best-selling items from Prime Day 2018?
Premium members from around the world have purchased more than 100 million products worldwide at the 2018 Prime Day event. The best-selling items on Prime Day last year included a mix of household, food and beverage products. Electronics and devices from Amazon. In fact, it was the biggest event of all Amazon devices with the Fire TV Stick and Echo Dot, ranking among the world's best-selling products. The best-selling products in the United States since Prime Day 2018 consisted of a 6-quart Instant Pot, TV Fire Bar, Echo Dot, 23andMe DNA Test, and LifeStraw Personal Water Filter. .
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Prime Day and Whole Foods
Last year, Prime Day expanded its home appliance and electronics sales to reductions in purchases made at the Whole Foods Market chain. Amazon bought Whole Foods in 2017 and Prime Day 2018 was the first time it promoted the big grocery store sales event. Savings achieved included price reductions on popular foods and discounts for new users of the Prime Now grocery delivery service. Amazon also offered € 10 in Amazon credits to use on Prime Day for members who spent € 10 at Whole Foods. Amazon credit card users also received double the reward when they used their card at Whole Foods in the week leading up to Prime Day. We look forward to more discounts on in-store purchases, as well as promotions with Amazon Rewards and Prime Now cards. .
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How can I sign up for Amazon Prime?
To participate in the big shopping event, you must be an Amazon Premium member. Not only will your subscription allow you to participate in Prime Day, but you will also have access to movies, books, music, photos, and more. You can sign up for a 30-day trial here and cancel at any time. All you need is an Amazon account with a valid credit card linked to the account. Once you've signed up for your free trial, you'll have access to all Prime benefits, receive two days of free shipping, and participate in the biggest shopping event of the year.
What other retailers are participating in Prime Day?
Every year, more and more retailers try to compete with the tech giant by participating in their own version of Prime Day. You'll find discounts on clothing, tech, home goods, and more at many local and online retailers. Last year, Walmart joined Prime Day by offering free two-day shipping with no membership fees and a free same-day pickup for eligible items. They have also discounted a wide range of products including televisions, Google Home devices, kitchen appliances, laptops, and more. Other major retailers like Target, Best Buy, Macy's, and eBay have also been promoting their own discounted one-day sales on top-selling items on their site. We expect more retailers this year to participate in the July event and extend the same sales day to a free week.
How much money did Amazon make on the first day?
Amazon was expected to generate a gross turnover of $ 3.400 billion on the first day of last year, although we do not know if this forecast is accurate because Amazon does not publish such a forecast. information. However, he announced that third-party sellers had transferred € 1 billion worth of products in one day. Regarding its own sales, Amazon has been content to say that "sales this Prime Day exceeded those of Cyber Monday, Black Friday and the previous Prime Day, when comparing the 36 hour periods, which was once again the biggest event buying Amazon history. " a bit tortuous, notice: the last Prime Day lasted only 24 hours, not 36.
What were the best deals on Prime Day?
As always, some of the best deals on Prime Day have been made by Amazon. The Echo program went from € 229.99 to € 129.99, Echo Spot from € 129.99 to € 99, Echo Dot from € 49.99 to € 29.99, Echo from € 99.99 to € 69.99 and Echo Plus from € 164.98 to € 99. There was a big drop. on Amazon's Ring Video Door Pro, which was also € 249 to € 174, and on the Echo Look camera: € 199.99 to € 99.99. The Kindles and Fire ranges received significant discounts. The Fire Stick went from € 39.99 to € 19.99 and the Fire TV Cube from € 119.99 to € 89.99 (we told you it was worth waiting a few weeks before Prime Day) while the Fire Tablets dropped significantly: the Fire 7 went from € 49.99 to € 29.99, the Fire 10 from € 149.99 to € 99.99 and the Fire 7 Kids from € 99.99 to € 69.99. There was also good business on television. In the US, the excellent TCL TVs have been significantly reduced and the better-known brands, such as Hisense, have also been eliminated: for example, the Hisense 4-inch 43K TV went from € 349.99 to € 239.99. The best phone deal we found in the US was a big drop on the Huawei Mate 10 Pro, which went from € 799 to € 549, much more affordable.
Why is Amazon crushed on day one? Did the accident cost money?
Amazon had trouble managing traffic on Prime Day, a problem that affected not only the Amazon site, but services like Prime Video and Twitch as well. Customers found that their baskets suddenly collapsed or the links just didn't work or they absolutely couldn't access Amazon. The issues were largely related to the US website and customers, although the issues with Prime Video persisted late into the night in the UK. Some sites pulled out their calculator and concluded that the worst drop, which lasted 63 minutes, cost Amazon just under € 100. Millions of dollars in lost sales. Amazon disagrees, stating that the effect on sales was "minimal." CNBC has seen internal documents describing what happened. First, it didn't secure enough servers to handle the demand; second, this shortage caused a "series of cascading failures" that neutralized essential services; And third, Amazon has temporarily removed all international traffic to reduce the burden. All of these things happened in the first 15 minutes of Prime Day. The outage wasn't the only problem Amazon faced on Day One. Strikes were also held to protest the treatment of its workers.
Why are striking workers and supporters urging Amazon to boycott Day One?
Prime Day was not the first time Amazon has been accused of poor work practices, but it was a great day to get the issue featured in the newspapers. Spanish and German workers went on strike over hours and working conditions, while activists urged people to send a message to Amazon on Day One totally boycotting its treatment of workers and its tax system. It has also been marked by an increase in health and safety complaints from British workers. As you can imagine, Amazon denies the allegations and a spokesperson told us: These claims and the data are simply not accurate. Security incidents at our order processing centers did not increase around Prime Day, they actually decreased compared to the previous week. We are proud of our team and our workplace and invite everyone to come and see for themselves. We offer public tours of our buildings and you can learn more on amazonfctours.com. Amazon also told Wired that the Organize campaign behind the ad was "To our knowledge, Organize does not verify that respondents actually work for the company they say they work for."
What could Amazon have done better on Prime Day?
He must have anticipated and been able to cope with the load, not only on his e-commerce site, but also on his cloud services - we weren't the only ones to get irritated because we couldn't get the necessary information. Correction of the preacher on Amazon Prime Video. This is even more embarrassing when you remember that Amazon provides the cloud infrastructure for many leading sites and services - Prime Day was not a good announcement for this industry. However, our main criticisms are not technological. Navigating the transactions was useless and many of them were ridiculous, especially in games - we often found much better console games on AO.com's eBay page than on Amazon. Here is an excellent example. During Prime Day, one of the flagship contracts we identified was a € 50 cashback on a set of Bose QuietComfort 25 headphones. This brought the price down from € 299 to € 249. Just three weeks later, Amazon US was offering the same headphones. for € 169.
Will Amazon Prime Day 2019 do things differently?
Yes. According to CNBC, Jeff Wilke, Amazon's CEO in the world of retail, has already requested improvements to avoid a repeat of the capacity problems of the previous Prime Day: "The technical teams are already working to improve our architecture." We would like to think that Amazon will also improve the navigation and discoverability of its contracts for Prime Day 2019, although we do not hold our collective breath: the general chaos of both factors did not prevent Prime Day from expiring all registrations, so Amazon has little incentive to change it, unless you decide better navigation will drive significantly higher sales. But that's why we are here to present you with the best Prime Day deals! It's a safe bet that Prime Day 2019 will be longer. It has already gone from a day to a year and a half; A new inflation seems inevitable.
What does this all mean for Black Friday and Cyber Monday?
It is clear that Amazon prefers Prime Day during the month of Super Black Friday or any other name, which will give its billing in 2019: according to Digitalcommerce360.com, 67% of Prime Day offers this year were lower than comparable offers on Friday Previous black. This does not mean that Amazon will not participate in Black Friday and Cyber Monday. This will be the case, and it will offer the same type of discount that we have seen in recent years. But Prime Day is more important to the company and we expect their discounts to be higher, especially on their own devices.
Day One: Why is this more important to Amazon?
There are crucial differences between Prime Day and Black Friday. The first is that Prime Day is Amazon's day. That's where the name is, which of course refers to the Amazon Premium Membership Program and related services. Amazon doesn't have Black Friday, which means it's ultimately just another retailer screaming for attention - a great seller with a loud voice, of course, but Black Friday is an industry-wide sales event. retailer. It's much harder for rivals to commit to something that Amazon has actually created from scratch. The second and most important difference is that Black Friday does not create new expenses. This moves it a bit. As we've discovered in recent years, the money people spend during the Black Friday period is money they will likely spend anyway - all Black Friday does is focus on Pre-Christmas shopping during the last week of November. The expenses on the first day are different in two ways. First of all, people don't spend the money they already planned to spend on Christmas presents. And second, they buy mainly for themselves, not for others. If you go back to the bestseller list, there are a lot of impulse buys: instant and tone light strips, pans, and dishwasher tablets. These are new expenses, not just pre-planned moving expenses. There is another key benefit for Amazon. His Prime Day bestsellers weren't just Amazon devices; These were Amazon devices that connect to Amazon services. Turn on TVs, Kindle Fire, Echo devices, Alexa remotes. They all log into Amazon Prime, and each of them requires a premium subscription to purchase in the first place. So when Black Friday rolls around, Amazon will have plenty of Premium members who default to Prime for, and who want to upgrade their Amazon-powered smart homes with Amazon-branded Black Friday deals. Amazon, Christmas now comes twice a year.