Your vehicle's entertainment system will soon catch up with your home theater experience, thanks to technology like Amazon Fire TV. This way, passengers will soon be able to enjoy the latest and greatest streaming services like Amazon Prime Video while traveling. Speaking to Protocol, Amazon's head of entertainment devices and services Daniel Rausch said the company is looking to expand as many screens as possible. Including the ones you find in passenger cars. He said: “It's not just about streaming in the living room. 5G connectivity will convert that as well as you only get a high quality connection wherever you want you to go in your vehicle. Rausch's comments follow news earlier this year that Fire TV will launch in Jeeps and Jeep Wagoneers through a partnership with Stellantis. If Amazon sees the automotive market as an area of development, we could see other brands integrate as well. Five TV on your screens.
What other changes could come to Fire TV?
The interview was interesting to more than just car enthusiasts, as Rausch explained that changing Fire TV habits during the pandemic may influence the directions the company looks to take now, especially with news and entertainment. physical state. Consumption of news content has reportedly doubled year-over-year, thanks in part to a new initiative that shows local news from more than XNUMX cities on the Fire TV news app. This success is likely to see more local and national media coverage in multiple countries and areas ending up on Fire TV devices. In addition to this, the use of Fire TV for fitness is also growing in popularity (up XNUMX% YoY). When gyms close, living rooms are transformed into exercise rooms for people, and Amazon may want to capitalize on this new popularity with apps and news services. We'll only have to watch this space to see what happens now because, unsurprisingly, Daniel Rausch wasn't about to let Amazon's plans for the future slide too far.
Are the roads about to get more dangerous?
However, if you love cars, or at least know how to drive one, you might be a little worried about Amazon Fire TV's increased presence in cars. Given how often we're warned about driving with our phones, the thought of a television in your vehicle seems like a distraction. Thank goodness, it doesn't seem like Amazon is letting drivers watch Invincible or The Boys while speeding down the freeway. For now, at least, the focus is on backseat fun, ensuring passengers in the back of the vehicle have a wide selection of movies and TV shows to download or stream on their next trip over the Internet. road. If there's a chance of a screen being seen at the front of the vehicle, we think it's going to be similar to what's found in Tesla vehicles. These screens limit functionality (like watching movies or playing games) while you're driving to prevent unnecessary distractions. However, as vehicles become more independent, we may see that change. Your car rides could be a lot more fun if you can catch up on the latest Amazon Prime schedule on the way to your destination. Today's best Amazon Fire TV device deals