Amazon Designated CEO Andy Jassy Seeks to Play More in the Video Game Market

Amazon Designated CEO Andy Jassy Seeks to Play More in the Video Game Market

À peine a jour après que Jeff Bezos announcé son intención de demissionner de son poste de PDG d'Amazon, un e-mail de son successeur Andy Jassy a fait surface dans lequel il s'engage à développer l'activité de jeux vidéo de the society. The post is gaining prominence in the wake of Google's decision to shut down its game development arm. The email, sent by Jassy to Amazon staff, says that while some companies take off in the first year, others may take many years. "While we haven't had success at AGS (Amazon Games Studios) yet, I think we will if we hang in there," he said in the note, seen as an endorsement of AGS boss Mike Frazzini. The email to him was quoted by 9to5Google, which suggests that Amazon's decision to launch plein régime avec les jeux vidéo, also indicates that it hasn't passed the impression that the marchés du jeu étaient à raise it The company seems ready to make things difficult when it comes to game development, especially since it has AWS to house its offerings. Meanwhile, a Bloomberg report cites anonymous sources to suggest that Jass's email was in response to one sent by Frazzini to his team seeking to answer questions about the work culture at AGS regarding the fact that women are they feel alienated and leave the company. . Amazon entered the lucrative video game industry in 2012 with the endorsement of Jeff Bezos. Since then, it has spent billions of dollars developing games, though none have risen to capture the imagination of the gaming industry. Their latest offering, Crucible - The New World, was due to release in 2020, but has been delayed. The company currently has game development studios in three locations, namely San Diego, Seattle, and Orange County, and it would be worth seeing if Amazon decides to expand its development website into new geographies like India. In the email, Jassy says that being successful right away would be less stressful, but being successful over a longer period of time is actually easier. He thanked the team and said that they would end up getting where they wanted if they focused on what was most important.

Impact on Indian operations

When it comes to Amazon's operations in India, Jassy would be very busy as he charts a growth path that targets new market segments like food delivery, education and healthcare. However, it would have to be cautious in the e-commerce sector, where competition from local giants like Reliance's JioMart would add to the already existing pressure from Walmart-owned Flipkart. These two giants are full of funds and considering offline selling strategies. There is also the added pressure of a legal battle Amazon is facing with Future Group over the sale of Rs 24,713 crore assets to Reliance Industries, which owns and operates JioMart. Although a court ruled in favor of Amazon on the right to sell, the owners of Future Group have already requested a review of the order. However, Amazon Web Services, which was Andy Jassy's idea from the start, is well established in India. The company is reportedly in the process of establishing its second data center in the country with the hope that companies of all sizes will seek digital transformation in the near future. Get information on consumer tech news you can use, the latest reviews, and buying guides. Follow TechRadar India on Twitter, Facebook and Instagram!