Amazon Can Now Feel Your Fear (When You're Not Selling Relaxing Scented Candles)

Amazon Can Now Feel Your Fear (When You're Not Selling Relaxing Scented Candles)

Like a hungry wolf, Amazon's image recognition software can now detect fear (plus seven other emotions) in humans.

Amazon claims that the system, Rekognition, could already detect people who are happy, sad, angry, surprised, upset, calm, or confused. It can also accurately identify a person's age group and gender and works with video and still images.

"Today, we are rolling out improvements to the accuracy and functionality of our face analysis features," the company said in a blog post.

"Face analysis generates metadata on detected faces in the form of gender, age, emotions, attributes such as 'smile', face pose, image quality, and facial markers."

Now look here

There are many reasons why detecting a person's emotions can be helpful. This could tell an advertiser how a person responds to a product, allow healthcare professionals to assist non-verbal patients, or (theoretically) help law enforcement identify people who are acting on behalf of an individual. suspiciously in public.

This last application is the most controversial because it can generate false alarms. That is why San Francisco has decided to ban the police from using facial recognition in the city.

However, not everyone is so indecisive. British police forces are currently testing real-time facial recognition to identify hazards at crowded events such as music festivals, and a London real estate company recently admitted to using this technology "in the United States in the interest of public safety." .

Recognition may now be more accurate, but Amazon has a lot of work to do to make facial recognition acceptable in public spaces.

Via IT Pro