Alphabet is now a trillion dollar business

Alphabet is now a trillion dollar business

Alphabet, the parent company of Google, has reached a market capitalization of €1 trillion, making it the fourth tech company to do so. The company follows in the footsteps of Apple, Amazon and Microsoft, all of which have passed the milestone of the last 18 months. Apple became the first company to achieve this historic value in August 2018. Alphabet is expected to release its fourth-quarter results on February 3, with analysts expecting reported sales of €46.9 billion. This would represent an increase of nearly 20% year-on-year.

All that glitters is not gold

The news from Google's billion-dollar parent company comes during a turbulent time for the organization. Last month, Alphabet co-founders Larry Page and Sergey Brin announced their intention to resign, saying it was "a natural time to simplify our management structure." The company has also been implicated in allegations of sexual misconduct by executives, sparking a mass protest that saw 20,000 employees fire tools. The arrival of the New Year did not offer a respite. Google is now being hunted by audio company Sonos, which claims to have deliberately stolen smart speaker technology and used its influence in the industry to keep small businesses quiet. However, it seems that such incidents do not worry investors. Analysts are generally bullish on the company's performance and have been encouraged by the appointment of Sundar Pichai as CEO, who stepped in to replace Page. The next business expected to reach €1 trillion is Mark Zuckerberg's Facebook. Via The Verge